Product and Channel Marketing Analyst, Sensors (Remote)

About the role

Join the Sensors Marketing team at TE, a global leader in sensor solutions, where you'll help bring innovative sensor technologies to market. You'll work closely with Product Management to develop positioning, messaging, value propositions, competitive analysis, and promotional strategies. Your responsibilities include leading go-to-market plans, coordinating execution across various teams, and managing budgets.

Responsibilities

• Develop and execute integrated go-to-market plans for new product launches and technology-focused campaigns across the Americas and EMEA.
• Partner with Product Management to develop positioning, messaging, value propositions, competitive analysis, and promotional strategies.
• Create and coordinate launch plans, training, presentations, battlecards, sell sheets, messaging documents, digital content, distributor toolkits, and sales enablement materials.
• Lead cross-functional project meetings, establish timelines and responsibilities, manage dependencies, and hold stakeholders accountable for deliverables.
• Capture and coordinate campaign execution across Marketing, Sales, Product Management, Engineering, System Architects, Shared Services, agencies, and other partners.
• Support channel marketing initiatives, including distributor promotions, content syndication, product education, campaign planning, and product stocking activities.
• Coordinate lead follow-up with prequalification and regional sales teams, monitor lead progression, and address routing or follow-up issues.
• Manage assigned marketing budgets and track spending against planned activities.
• Report on launch and campaign performance and recommend opportunities for improvement.
• Measure results using metrics such as on-time execution, MQLs, pipeline and opportunity value, campaign engagement, sales enablement adoption, distributor engagement, and revenue through distribution.
• Other duties as assigned (10% travel).

Requirements

• Bachelor’s degree or equivalent post-secondary qualification in Marketing, Business, Communications, Sales, or a related field.
• 3 to 5 years of marketing experience, including demonstrated product, channel, distribution, or B2B marketing experience.
• Experience developing and executing product launches, go-to-market plans, integrated campaigns, or channel marketing initiatives.
• Strong project management skills and the ability to independently coordinate multiple cross-functional stakeholders.
• Strong writing, editing, presentation, and storytelling skills.
• Ability to translate complex or technical information into clear and compelling marketing communications.
• Strong analytical skills and experience measuring campaign performance and developing recommendations.
• Excellent written and oral communications skills with the ability to articulate business strategies and technical concepts both in written and verbal form.
• Experience with Salesforce, Microsoft Excel, Microsoft PowerPoint, Eloqua, Demandbase, and Adobe Analytics preferred.
• Experience in the sensor industry is preferred. Experience in strategic markets including electronics, industrial technology, automotive, medical, and aerospace is also considered an asset.
• Ability to accommodate meetings across North American and European time zones.

Skills

• Bachelor’s degree or equivalent post-secondary qualification in Marketing, Business, Communications, Sales, or a related field.
• 3 to 5 years of marketing experience, including demonstrated product, channel, distribution, or B2B marketing experience.
• Experience developing and executing product launches, go-to-market plans, integrated campaigns, or channel marketing initiatives.
• Strong project management skills and the ability to independently coordinate multiple cross-functional stakeholders.
• Strong writing, editing, presentation, and storytelling skills.
• Ability to translate complex or technical information into clear and compelling marketing communications.
• Strong analytical skills and experience measuring campaign performance and developing recommendations.
• Excellent written and oral communications skills with the ability to articulate business strategies and technical concepts both in written and verbal form.
• Experience with Salesforce, Microsoft Excel, Microsoft PowerPoint, Eloqua, Demandbase, and Adobe Analytics preferred.
• Experience in the sensor industry is preferred. Experience in strategic markets including electronics, industrial technology, automotive, medical, and aerospace is also considered an asset.
• Ability to accommodate meetings across North American and European time zones.

Benefits

• A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.
• Competitive base salary commensurate with experience: $95,600 – 119,400 (subject to change dependent on physical location).
• Total Compensation = Base Salary + Incentive(s) + Benefits.

Company Information

TE Connectivity plc (NYSE: TEL) is a global industrial technology leader creating a safer, sustainable, productive, and connected future. As a trusted innovation partner, our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, energy networks, automated factories, data centers enabling artificial intelligence, and more. Our more than 90,000 employees, including 10,000 engineers, work alongside customers in approximately 130 countries. In a world that is racing ahead, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, Instagram, and X (formerly Twitter).