Product Marketing Manager, Retail Ads, Agentic Commerce

About the role

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more.

Responsibilities

• Define, execute, and scale the GTM strategy for new Google Ads features, formats, and platform capabilities.
• Lead the creation of positioning, value propositions, and external messaging.
• Partner closely with Product Management, Engineering, UX, Sales and PR to align product development with market needs and coordinate global launch plans.
• Conduct quantitative and qualitative research to identify customer pain points, industry trends, and engaged threats. Synthesize these insights into actionable feedback for product teams.
• Develop external collateral, presentations, case studies, and training materials to enable global sales and partner teams.
• Establish key performance indicators (KPIs) for product adoption and usage, analyzing performance data to optimize ongoing marketing campaigns and product-led growth initiatives.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing, product management, or a related field.
• Experience working within the retail, e-commerce, or digital advertising technology landscape.

Preferred qualifications

• Outstanding ability to build trust, work across functions and geographies, and influence partners at all levels (including Director and above).
• Strong creative intuition with a high bar for design and copy; a natural storyteller who delivers flawless written and verbal communications.
• Prominent track record of shaping business roadmaps and marketing plans through deep shopper understanding and actionable recommendations.
• Passion for emerging technology, with a proactive desire to leverage AI tools for workflow efficiency.

Benefits

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits