Product Marketing Manager, Commerce

About the role

At commercetools, we power the next era of commerce for our customers. Whether it's AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, we help the world's most ambitious companies experiment, scale, and grow without limits.

We're looking for a Product Marketing Manager, Commerce to help guide how we position and share our story across the commerce landscape, highlighting how our platform and next-gen AI capabilities power the future of digital shopping. You'll start with an initial focus on key domains like Search, Product Catalog Management, and Pricing & Promotions. You'll build deep, meaningful insight into each commerce capability, translating technical knowledge into clear, empathetic messaging that resonates with B2C and B2B audiences alike, across diverse industries ranging from fashion retail to industrial manufacturing.

Responsibilities

• Lead positioning and GTM for core commerce domains (Search, Catalog Management, Pricing & Promotions) from early product development to post-launch adoption.
• Translate technical capabilities into business value, tailoring stories that resonate with both B2C and B2B buyers across diverse industries.
• Create high-impact assets (pitch decks, talk tracks, enablement) that empower Sales to articulate domain value.
• Produce compelling case studies, webinars, and analyst materials, using market intelligence and competitive trends to refine messaging.
• Collaborate directly with Product Leadership, Engineering, Sales, and Analyst Relations to ensure stories are grounded in real product capability.
• Define GTM success metrics and report on adoption, pipeline influence, and overall narrative impact.

Requirements

• 4+ years of PMM experience in B2B/SaaS (ideally in commerce or complex multi-buyer tech).
• Adaptable & curious: comfortable navigating B2C/B2B commerce contexts and fast-paced environments with shifting priorities.
• Technical translator: proven track record of turning complex product details into clear value propositions for both technical and business audiences.
• End-to-end ownership: experience leading positioning, cross-functional GTM strategies, and managing senior stakeholders.
• AI & workflow aptitude: proactive mindset using AI tools to optimize your workflow and stay ahead of emerging tech.
• Sharp communication: excellent written, verbal, and presentation skills.

Nice to Have

• Prior experience with composable, modular, or platform-style products.
• Familiarity with commerce ecosystems (Search, PIM, Order Management, etc.).
• Experience briefing major industry analysts (Gartner, IDC, Forrester).

Benefits

• Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support.
• Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs.
• Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave.
• Equity participation program allows you to share in our success.

Pay

US Pay Range $103,000—$128,000 USD

Schedule

This is a hybrid role, with three days a week spent together in our Boston office.