Product Marketing Manager-RapidCare

About the role

AriensCo is a company that builds high-performance outdoor power equipment. Our mission is to create opportunities that impact careers and support our employees with continuous training and advancement opportunities. We are looking for an ambitious and driven Product Marketing Manager to join our team.

Responsibilities

• Conduct and direct thorough market research and competitive analysis to identify trends, opportunities, and customer needs, informing product development and positioning
• Be the voice of the customer, championing their needs and ensuring every product decision enhances their experience and satisfaction
• Lead cross-functional teams to develop and communicate a 5-year product roadmap for parts, accessories and attachments (PAA), collaborating closely with Engineering, Marketing, and Sales to ensure successful product launches
• Oversee the entire product lifecycle, from ideation and development to launch and ongoing optimization, ensuring PAA products meet market demands and exceed customer expectations
• Develop and execute product commercialization and launch plans, implementing go-to-market strategies in collaboration with communication, graphic design, IT and learning & development teams
• Collaborate with pricing analyst, sales and finance teams to set product pricing strategies and promotional executions
• Support industry trade shows, customer experience events, retail product line reviews, and other key corporate events, activities and initiatives
• Establish and monitor key performance indicators (KPIs), measuring product success and driving data-driven continuous improvement
• Lead development of all marketing materials, including packaging, presentations, merchandising, and other collateral, to commercially launch new products and execute promotions
• Lead and coach product team members both through influence and as a direct leader of people, as assigned

Qualifications

• Bachelor’s degree in business, marketing, engineering, or a related field required
• A minimum of 3 years of experience in new product development with durable, service-oriented products
• Experience marketing in retail and/or B2B dealer/distributor sales channels
• Strong communication, analytical and problem-solving skills, with the capacity to gather, interpret, and leverage data to make informed product decisions
• A self-starter with the ability to manage multiple projects
• Prior experience in aftermarket products and sales a plus
• Must be able and willing to travel up to 25% with some international travel possible
• Applicants must be authorized to work in the U.S. without requiring sponsorship now or in the future