Product Marketing Manager - Payments

About the role

At IDEXX, you can work on software that impacts millions of pets around the world. This role is highly cross-functional and collaborative, moving across various software products and throughout the broader IDEXX team.

Responsibilities

• Create a compelling narrative for internal and external audiences about our financial services solutions.
• Develop differentiated product positioning and messaging strategy based on customer understanding, competitive intelligence, and market insights.
• Partner with our product, partnerships, sales, and customer success organizations to build go-to-market plans.
• Work with internal research teams to support insight gathering.
• Support our sales channels by delivering clear and concise sales enablement tools & collateral.
• Take ownership of the full go-to-market process for Payments products, crafting clear & measurable GTM strategies, goals, and KPI’s.
• Support the creation of customer acquisition and user engagement programs that drive customer satisfaction, loyalty and ultimately advocacy for IDEXX and its veterinary software solutions.
• Develop a predictable calendar of product content, including articles, case studies, blog posts, webinars.
• Map, measure, analyze and optimize the product’s buyer’s journey to provide an exceptional experience for our customers and augment key areas of sale enablement and training.
• Collaborate and manage stakeholders, inspiring and connecting with cross-functional teams, both inside the software organization and across IDEXX.

Requirements

• 7+ years of experience in product marketing, ideally in SaaS organizations.
• Bachelor's Degree in a related field (i.e., Business, Communications, Marketing, Science, etc.) or an equivalent combination of education and work experience.
• Direct experience in financial services, payments, credit cards or related fields.

Qualifications

• Appetite for a fast-moving collaborative environment.
• Clear, demonstrated success in enabling sales teams to succeed.
• Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams.
• A willingness to roll up your sleeves and switch between strategy and tactical execution.
• Self-starter with ability to manage a variety of large programs and deliverables at once.

Skills

• Master storyteller who can get internal and external teams excited about what we are building.
• Expert on our customers and the competitive market, uncovering insights that lead to breakthrough messaging, accelerated service adoption & differentiated GTM tactics.
• Collaborate and manage stakeholders, inspiring and connecting with cross-functional teams, both inside the software organization and across IDEXX.

Benefits

• Salary of $135K - $140K based on experience
• Opportunity for annual cash bonus
• Health / Dental / Vision benefits day one
• 5% matching 401k
• On-the-job training and career advancement opportunities
• Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and much more