Product Marketing Manager - Payments

About the role

At IDEXX, you can work on software that impacts millions of pets around the world. Where else can you have the stability of working as a global member of the S&P 500 and get to work on exciting new software with mission-driven, smart people committed to improving the lives of pets and the clinicians who care for them?

Responsibilities

• Create a compelling narrative for internal and external audiences about our financial services solutions.
• Leverage customer and market insights to develop product positioning, messaging, and content that sets our product apart from the rest.
• Partner with product, partnerships, sales, and customer success organizations to build go-to-market plans and execute them.
• Influence product roadmaps to ensure they meet customer needs.
• Support sales channels by delivering clear and concise sales enablement tools and collateral.
• Craft clear and measurable go-to-market strategies, goals, and KPIs for Payments products.
• Create customer acquisition and user engagement programs that drive customer satisfaction, loyalty, and advocacy.
• Develop a predictable calendar of product content, including articles, case studies, blog posts, webinars.
• Map, measure, analyze, and optimize the product’s buyer’s journey to provide an exceptional experience for customers.
• Collaborate and manage stakeholders across functions and departments to drive results.

Requirements

• 7+ years of experience in product marketing, ideally in SaaS organizations.
• Bachelor's Degree in a related field (Business, Communications, Marketing, Science, etc.) or equivalent work experience.
• Direct experience in financial services, payments, credit cards, or related fields.

Qualifications

• Strong understanding of the payments marketplace.
• Appetite for a fast-moving collaborative environment.
• Experience in positioning and messaging, leading product launches, and creating content and collateral.
• Clear, demonstrated success in enabling sales teams to succeed.
• Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams.
• A willingness to roll up your sleeves and switch between strategy and tactical execution.
• Self-starter with ability to manage a variety of large programs and deliverables at once.

Skills

• Excellent communication and storytelling skills.
• Ability to work in a fast-paced, dynamic environment.
• Strong analytical and problem-solving skills.
• Experience with market research and customer insights.

Benefits

• Salary of $135K - $140K based on experience.
• Annual cash bonus.
• Health / Dental / Vision benefits.
• Day one 401k with 5% matching.
• On-the-job training and career advancement opportunities.
• Additional benefits including financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and much more.

Pay

$135K - $140K based on experience

Schedule

Hybrid 8x month onsite in Westbrook, Maine