Product Marketing Manager - Payments

About the role

At IDEXX, you can work on software that impacts millions of pets around the world. This role requires you to work across functions and departments and deliver on deadline.

Responsibilities

• Create a compelling narrative for internal and external audiences about our financial services solutions.
• Develop differentiated product positioning and messaging strategy based on customer understanding, competitive intelligence, and market insights.
• Partner with our product, partnerships, sales, and customer success organizations to build go-to-market plans.
• Work with internal research teams to support insight gathering.
• Support our sales channels by delivering clear and concise sales enablement tools & collateral.
• Take ownership of the full go-to-market process for Payments products, crafting clear & measurable GTM strategies, goals, and KPI’s.
• Support the creation of customer acquisition and user engagement programs that drive customer satisfaction, loyalty and ultimately advocacy for IDEXX and its veterinary software solutions.
• Develop a predictable calendar of product content, including articles, case studies, blog posts, webinars.
• Map, measure, analyze and optimize the product’s buyer’s journey to provide an exceptional experience for our customers and augment key areas of sale enablement and training.
• Collaborate and manage stakeholders, inspiring and connecting with cross-functional teams, both inside the software organization and across IDEXX.

Requirements

You *must* have direct experience in financial services, payments, credit cards or related fields. We can teach you the specifics about our various offerings, but you need to have a strong understanding of the payments marketplace.

Qualifications

• 7+ years of experience in product marketing, ideally in SaaS organizations.
• Bachelor's Degree in a related field (i.e., Business, Communications, Marketing, Science, etc.); or an equivalent combination of education and work experience.
• Appetite for a fast-moving collaborative environment.
• Clear, demonstrated success in enabling sales teams to succeed.
• Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams.
• A willingness to roll up your sleeves and switch between strategy and tactical execution.
• Self-starter with ability to manage a variety of large programs and deliverables at once.

Skills

• Master storyteller who can get internal and external teams excited about what we are building.
• Expert on our customers and the competitive market, uncovering insights that lead to breakthrough messaging, accelerated service adoption & differentiated GTM tactics.
• Collaborate and manage stakeholders, inspiring and connecting with cross-functional teams, both inside the software organization and across IDEXX.

Benefits

• Salary of $135K - $140K based on experience
• Opportunity for annual cash bonus
• Health / Dental / Vision benefits day one
• 5% matching 401k
• On-the-job training and career advancement opportunities
• Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and much more

Pay

$135K - $140K based on experience

Schedule

Hybrid 8x month onsite in Westbrook, Maine