Product Marketing Manager, New Ventures (B2C)
CLEAR · New York, NY · 1 wk ago
On-siteMarketing$110k–$150k/yrFull-time
What you'll do
- Develop positioning and messaging strategies that clearly articulate the value of new products
- Drive attach rate growth through targeted cross-sell and upsell campaigns across in-app, email, paid, and owned channels
- Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at high-intent moments in the member lifecycle
- Identify behavioral signals and segmentation strategies to optimize offer timing and relevance
- Design and execute experiments to increase conversion, ARPU, and overall member lifetime value
- Collaborate with Product on pricing, bundling, merchandising, and in-product placement strategies
- Act as the cross-functional lead aligning Product, Partnerships, Growth, and Brand to execute seamless launches and ongoing optimization
What you're great at
- 5+ years of experience in subscription, DTC, consumer tech, fintech, travel, or similar consumer services businesses
- Experience driving cross-sell, upsell, bundling, or expansion revenue strategies
- Proven ability to translate product value into compelling member-facing narratives
- Strong cross-functional collaboration skills across Product, Analytics, Lifecycle, and Growth
- Comfortable testing, iterating, and optimizing in fast-moving environment
How You'll be Rewarded
- Comprehensive healthcare plans
- Fertility and adoption/surrogacy support
- Flexible time off
- Annual wellness stipend
- Free OneMedical memberships for you and your dependents
- CLEAR Plus membership
- 401(k) retirement plan with employer match
Pay
The base salary range for this role is $110,000 - $150,000, depending on levels of skills and experience.
Schedule
Details about the schedule are not specified in the job posting.