Product Marketing Manager (B2C)

About the Role

CLEAR is seeking a data-driven Product Marketing Manager (B2C) to help bring new products and businesses to life across our travel portfolio. This role focuses on increasing attach rates, deepening member engagement, and expanding average revenue per subscriber (ARPU) through high-impact cross-sell and upsell strategies.

Responsibilities

• Develop positioning, campaign messaging, and creative briefs that clearly articulate the value of new products
• Own the product marketing strategy for targeted cross-sell and upsell campaigns, partnering with Integrated Marketing and channel owners to activate across in-app, email, paid, and owned channels
• Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at high-intent moments in the member lifecycle
• Identify behavioral signals and segmentation strategies to optimize audience targeting, offer timing, messaging, and relevance
• Design and execute experiments to increase conversion, ARPU, and overall member lifetime value, using learnings to refine messaging, audiences, and offers
• Collaborate with Product on pricing, bundling, merchandising, and in-product placement strategies
• Act as the Product Marketing lead, aligning Product, Partnerships, Growth, and Brand on campaign briefs, timelines, deliverables, and success metrics to support seamless launches and ongoing optimization

Qualifications

• 5+ years of experience in product marketing, growth marketing, or campaign strategy within subscription, DTC, consumer tech, fintech, travel, an agency, or a similar consumer services business
• Experience driving cross-sell, upsell, bundling, or expansion revenue strategies through multi-channel campaigns
• Strong cross-functional collaboration and project-management skills, with the ability to manage multiple stakeholders, workstreams, and deadlines across Product, Analytics, Lifecycle, and Growth
• Proven ability to translate product value into compelling member-facing narratives and campaign messaging
• Comfortable operating with ambiguity, managing shifting priorities, and testing, iterating, and optimizing in a fast-moving environment

Benefits

• Comprehensive healthcare plans
• Family-building benefits (fertility and adoption/surrogacy support)
• Flexible time off
• Annual wellness stipend
• Free OneMedical memberships for you and your dependents
• CLEAR Plus membership
• 401(k) retirement plan with employer match
• Catered lunches and fully stocked kitchens
• Learning & development stipends and reimbursement programs

The base salary range for this role is $120,000 - $150,000, depending on levels of skills and experience. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience, and performance. The range listed is just one component of CLEAR’s total compensation package for employees, and other rewards may include annual bonuses, commission, and Restricted Stock Units.