B2B/B2C Marketing Manager

Location: Los Angeles, California
Job Type: Contract
Compensation Range: $85 - $95 per hour

About the role

As a consultative partner, you will drive B2B and channel demand across private events, group bookings, and strategic distribution partnerships. In this high-visibility role, you will build the marketing playbooks, sales enablement tools, and end-to-end omnichannel solutions that turn iconic entertainment IP into scalable commercial success.

Responsibilities

• Architect and execute end-to-end integrated B2B campaigns to optimize lead conversion for private corporate events, group outings, and large-scale venue buyouts.
• Lead co-op marketing partnerships with external OTAs and channel distribution partners to maximize market penetration and drive incremental ticket growth.
• Formulate cross-functional sales enablement strategies and high-impact collateral to empower internal sales teams to expand key accounts and close deals faster.
• Synthesize B2B audience insights into strategic briefs to guide agency creative execution and ensure brand alignment across all digital and physical touchpoints.

Qualifications

• 8+ years of B2B or brand marketing experience leading integrated GTM campaigns within live entertainment, hospitality, or experiential sectors.
• Advanced expertise in early-stage framework development, full-funnel B2B marketing strategies, and co-branded distribution channels.
• Proven track record of translating complex consumer insights into high-converting sales tools and commercially effective creative briefs.
• Bachelor's degree in Marketing or Business Administration, paired with exceptional collaborative cross-functional leadership and strategic communication skills.

Benefits

• Comprehensive benefits package, including medical, prescription, dental, vision, AD&D, and life insurance offerings.
• Short-term disability.
• 401K plan (all benefits are based on eligibility).