B2B Marketing Manager

The position is listed on behalf of a partner company, who manages all applications and next steps. A B2B Marketing Manager is needed based in the United States. This role involves leading integrated campaigns to generate qualified pipeline and accelerate business growth in a fast-growing SaaS environment.

About the role

• Develop and execute integrated, multi-channel B2B marketing campaigns focused on generating demand, qualified opportunities, and revenue growth.
• Translate business objectives into coordinated campaign strategies across email, paid media, website, events, and sales outreach channels.
• Own campaign execution from planning and asset creation through launch, optimization, and performance measurement.
• Build, test, and manage marketing automation campaigns using HubSpot, including emails, landing pages, forms, workflows, and automation processes.
• Partner with lifecycle marketing teams to improve audience segmentation, targeting strategies, campaign timing, and lead nurturing activities.
• Ensure campaign workflows, tracking, attribution, and reporting systems are accurately implemented and maintained.
• Collaborate with Product Marketing, Content, Design, Sales, and Revenue Operations teams to align messaging, goals, and execution plans.
• Support sales teams with campaign insights, enablement resources, and strategies to improve follow-up and conversion.
• Define and monitor campaign KPIs, including qualified leads, pipeline contribution, conversion rates, and return on investment.
• Analyze campaign performance and continuously optimize messaging, channels, timing, and audience targeting through testing and data insights.
• Maintain high standards for campaign data quality, attribution accuracy, and compliance with marketing regulations such as CAN-SPAM and GDPR.

Requirements

• 4-7+ years of experience in B2B SaaS marketing, demand generation, integrated campaigns, or related marketing roles.
• Hands-on experience building and executing campaigns in HubSpot or similar marketing automation platforms.
• Strong understanding of SaaS marketing funnels, pipeline generation, revenue attribution, and performance metrics.
• Experience working with Salesforce CRM and aligning marketing activities with sales processes.
• Proven ability to manage both strategic campaign planning and detailed execution in a fast-paced environment.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Strong written and verbal communication skills with experience collaborating across marketing, sales, and business teams.
• Results-oriented mindset with a focus on measurable business impact rather than activity-based metrics alone.
• Able to adapt quickly, take ownership, and continuously improve marketing programs in a scaling organization.

Benefits

• Competitive salary range of $100,000 - $121,000 USD, plus equity opportunities and additional compensation eligibility.
• Remote-first work environment with flexibility across the United States and Ontario, Canada.
• Flexible work schedule designed to support productivity and work-life balance.
• Comprehensive benefits package, including retirement plan matching.
• Unlimited paid time off.
• Opportunity to make a meaningful impact within a rapidly growing technology company.
• Collaborative culture with a distributed team of talented professionals.
• Opportunity to build and scale marketing programs that directly influence business growth.