B2B Marketing Manager
About the Company
Berkshire Hathaway Specialty Insurance (BHSI) is a strategic and trusted insurance partner that provides a broad range of commercial property, casualty, and specialty insurance coverages with outstanding service to customers and brokers worldwide. As part of Berkshire Hathaway’s insurance operations, BHSI leverages a stellar brand name, a top‑rated balance sheet, and the expertise of a global team of professionals. The organization is values‑based, emphasizing respect, integrity, excellence, collaboration, and passion, and it is committed to fostering an inclusive environment that enables all team members to bring their best selves to work.
Role Overview
The newly created B2B Marketing Manager will manage and execute Berkshire Hathaway Travel Protection’s business‑to‑business marketing strategy to support growth objectives. Reporting to the VP of Marketing & Communications and based in Stevens Point, WI, the role serves as the primary marketing partner to Sales Management and the sales organization, translating business goals into annual marketing plans, campaigns, programs, and partner initiatives that drive awareness, engagement, lead generation, retention, and revenue growth in the partner channel.
Key Responsibilities
- Marketing Strategy & Planning
- Develop and execute annual B2B marketing plans aligned with business and sales objectives.
- Identify opportunities to strengthen partner engagement and retention.
- Create audience segmentation, messaging, and campaign strategies for B2B audiences.
- Collaborate with internal and external creative resources to develop marketing assets and ensure timely delivery.
- Sales Partnership
- Act as the primary marketing liaison to Sales Management and the sales organization.
- Partner with sales leaders on strategic account plans and growth initiatives.
- Translate sales priorities into actionable marketing programs.
- Partner & Consortium Marketing
- Manage marketing relationships with consortiums and distribution partners.
- Develop annual consortium marketing plans and oversee budgets.
- Evaluate and prioritize marketing opportunities that align with business goals.
- Monitor program performance and optimize marketing investments.
- Campaign Execution
- Lead integrated marketing campaigns across email, webinars, content marketing, conferences, partner marketing, advertising, and social media.
- Manage campaign timelines, calendars, creative development, and distribution plans.
- Measure and optimize campaign effectiveness.
- Budget & Performance Management
- Manage B2B marketing budgets and track expenditures.
- Establish campaign KPIs and analyze performance, engagement, lead generation, and sales impact.
- Deliver actionable insights and executive‑level reporting to leadership.
Skills & Capabilities
- Develop and execute strategic B2B marketing plans and integrated campaigns.
- Partner effectively with sales teams and key business stakeholders.
- Create audience‑focused messaging and marketing communications.
- Manage multiple projects, priorities, budgets, and deadlines.
- Analyze campaign performance and translate data into business recommendations.
- Build productive relationships with partners, consortiums, and cross‑functional teams.
- Communicate through strong written, verbal, presentation, and reporting skills.
Qualifications
- 5+ years of B2B marketing experience.
- Experience developing annual marketing plans and integrated online/offline campaigns.
- Experience with B2B brand management.
- Strong analytical, project management, communication, and reporting skills.
- Strong writing skills with experience creating marketing communications for partner audiences.
- Preferred: Bachelor’s degree in Marketing, Communications, or a related field.
- Preferred: Experience working with consortiums, trade associations, or distribution networks.
- Preferred: Experience supporting partner or channel marketing programs.
- Preferred: Experience in travel, insurance, financial services, or related industries.
What Success Looks Like
- Marketing plans align with business and sales priorities.
- Campaigns increase partner engagement, lead generation, and retention.
- Marketing investments are effectively measured and optimized.
- Clear, data‑driven insights influence decision‑making and support revenue growth.
Benefits
- Comprehensive health, dental, and vision benefits
- Short‑term and long‑term disability insurance
- Life insurance for you and your family
- Accidental death & dismemberment insurance for you and your family
- Flexible Spending Accounts
- Health Reimbursement Account
- Employee Assistance Program
- Retirement Savings 401(k) plan with company match
- Generous holiday and paid time off
- Tuition reimbursement
- Paid parental leave
Compensation
The base salary range for this position in Stevens Point, WI is $85,000 to $105,000, along with annual bonus eligibility. Total compensation is determined by relevant skills, location, and experience, and will be commensurate with experience.