B2B Marketing Manager

Key Responsibilities

• Plan and execute integrated B2B campaigns to generate and accelerate pipeline (email nurtures, paid media, webinars/events, partner marketing, ABM).
• Own marketing funnel performance from lead capture through MQL/SQL and opportunity influence; optimize conversion across lifecycle stages.
• Manage marketing operations workflows (segmentation, nurture, lead scoring, automation) and ensure tight alignment with SFDC for routing, attribution, and reporting.
• Partner with Sales Enablement by creating and maintaining sales-ready materials in Seismic (pitch decks, one-pagers, case studies, battlecards) and supporting sales plays.
• Develop positioning and messaging tailored to retailer personas and buying committees (e.g., eCommerce, digital marketing, merchandising, media/monetization, loyalty/CRM).
• Support go-to-market efforts for new product features, partner launches, and retailer-focused solutions; coordinate cross-functionally with Product, GTM and Sales.
• Build and manage retailer-focused content (customer stories, benchmarks, ROI tools, webinar programming) to support acquisition and expansion.
• Track, analyze, and report results using dashboards and campaign analytics; share insights and recommendations with leadership and stakeholders.
• Manage budget and vendor relationships (agencies, freelancers, paid media partners, webinar/event platforms) to deliver on KPIs.

Qualifications

• 4+ years of B2B marketing experience (demand gen, growth, or integrated marketing), preferably in advertising services, affiliate marketing, performance marketing, MarTech, or retail tech.
• Demonstrated success driving measurable pipeline impact (lead volume, conversion rates, influenced revenue, CAC/ROAS).
• Hands-on experience with: HubSpot, Salesforce and Seismic.
• Strong understanding of B2B buying journeys and multi-stakeholder sales cycles (mid-market/enterprise a plus).
• Excellent cross-functional communication, project management, and execution skills.