B2B Marketing Manager

Campaign Strategy & Execution

You'll develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue. You'll translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach. You'll own campaign execution end-to-end, including building and launching campaigns in HubSpot Marketing Automation.

Marketing Automation & Campaign Operations

• Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
• Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
• Manage campaign workflows and triggers to support lead generation and nurture efforts
• Ensure campaigns are properly tracked, tagged, and attributed

Cross-Functional Alignment

• Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
• Support sales with campaign insights, follow-up strategies, and enablement materials

Performance & Optimization

• Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
• Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels)
• Build and maintain campaign reporting dashboards in HubSpot

Data & Compliance

• Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR)
• Maintain clean campaign data and proper attribution tracking