Product Marketing Manager- Donor Experience

About the role

Position summary Virtuous Raise and Virtuous Volunteer are the donor-facing products in the Virtuous platform. Raise handles online giving and makes each donor's giving experience feel personal rather than transactional. Volunteer handles volunteer recruitment, scheduling, and engagement, and turns volunteers into supporters. This role owns how that story reaches the market and you drive the campaign and pipeline motion that turns that story into revenue. This is a front-of-house role, not a back-office one. You're not the person maintaining a positioning wiki or writing internal docs; that's incidental to the job, not the job. You're the person who can stand in front of a director of development or VP of marketing and make the case, who builds the campaign that fills the pipeline, and who's in the room with Sales when a deal needs a push. Reports to the GM, Donor Experience. Embedded with the product and operations team and other go-to-market teams, and partners day-to-day with the central demand gen team. You own execution of the go-to-market motion end to end, strategy, campaign brief, sales enablement, and the pipeline number.

About Us Virtuous software is powering the world’s leading nonprofits and inspiring a new generation of generosity. At Virtuous, we believe generosity has the power to transform the world - and so we are on a mission to create $10B in net new generosity by helping nonprofits better connect with and inspire their donors. Our talented team is hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the nonprofit community. Our values are more than just a poster on the wall. Instead, our mission and values are precisely why candidates choose Virtuous. Our core values are: Build Better: We build audacious ideas to accelerate philanthropy and dismantle the status quo. Display Radical Generosity: We are generous with our time & talent as we serve our team and the nonprofit community. Stay Humble & Enjoy the Journey: We take our work seriously, but we don't take ourselves too seriously. Virtuous should act as a career accelerator for everyone on our team. Team members should look back at their time at Virtuous as one of the most productive and stretching seasons in their professional lives. This means that working at Virtuous isn't for everybody. It is for the select few who are ready to do hard things and build something truly great.

Responsibilities

• Define positioning, messaging, and market narrative for Virtuous Raise and Virtuous Volunteer, translating product releases into a story that resonates with directors of development and VPs of marketing.
• Own pipeline and revenue goals for the unit alongside Demand and the GM, accountable for diagnosing and fixing shortfalls.
• Develop campaign strategy