Product Marketing Manager- Donor Experience

About the role

For our client, we are seeking a Product Marketing Manager- Donor Experience to join the team of a leader in the Information Technology space. This role will own go-to-market strategy, positioning, and messaging for key product and campaign initiatives in a lean, fast-moving environment. The position will partner closely with demand generation, Sales, Customer Success, and product management to strengthen pipeline performance, support launches, and sharpen market differentiation. You will help translate market and customer insights into clear messaging and sales enablement that drives revenue outcomes.

Location: Remote - US based candidates only, no visa sponsorship available. Compensation: $100,000 – $120,000 annually.

Responsibilities

• Define go-to-market strategy, positioning, and messaging for key products and donor engagement solutions.
• Own pipeline and revenue goals, and diagnose shortfalls in performance.
• Develop campaign strategy in collaboration with the demand generation team.
• Collaborate with Sales and Customer Success on competitive positioning and sales materials.
• Lead go-to-market plans for new product launches, working closely with product management.
• Monitor market and competitive intelligence to shape campaigns and sales outreach.

Qualifications

• 5+ years in product marketing, demand/campaign marketing, or a hybrid GTM role at a B2B SaaS company.
• Experience owning go-to-market strategy end to end, including positioning and messaging.
• Comfort partnering with execution teams without managing execution directly.
• Proven track record engaging directly with prospects, customers, or analysts.
• Highly organized with strong project management skills.
• Fluency in AI tools for research and campaign content.
• Ability to navigate ambiguity in a lean team environment.

Benefits

• 401(k) plan with company matching after 90 days.
• Unlimited PTO to support work-life balance.
• Paid volunteer days alongside regular holidays.
• Comprehensive healthcare benefits with employer contributions.
• 12 weeks full pay for primary parent leave, 4 weeks for secondary parent leave.
• Employee recognition program for achievements and milestones.