Product Marketing Manager, Defense

Applied Intuition is powering the future of physical AI. Founded in 2017 and valued at $15 billion, the company creates digital infrastructure to bring intelligence to every moving machine. Serving automotive, defense, trucking, construction, mining, and agriculture industries, Applied Intuition provides tools, infrastructure, operating systems, and autonomy solutions. Eighteen of the top 20 global automakers and the U.S. military trust its technology. Headquarters are in Sunnyvale, California, with additional offices worldwide.

This is an in-office role based primarily at an Applied Intuition office 5 days a week, with flexibility for occasional remote work or adjusted schedules as needed.

About the role

As a Product Marketing Manager for Defense, you will drive Applied Intuition’s marketing strategy within the global defense industry. You will lead a cross-functional team, partnering with product managers to define how defense customers understand and adopt the company’s technology. Your role involves combining deep customer insights with product knowledge to shape positioning, messaging, and campaigns for AI-driven solutions. You will also set marketing objectives, manage budgets, and expand the company’s leadership in defense.

Responsibilities

• Lead and execute defense marketing strategy, combining market insights and product knowledge to advance the defense pipeline
• Drive product launch marketing, including positioning, naming, messaging, and campaign execution in partnership with Product Management
• Set defense marketing KPIs, define the annual marketing calendar, and manage quarterly budgets
• Brief, guide, and review content developed by editorial and creative teams for campaigns, video, blogs, press, social media, and events
• Stay current on defense market trends, customer priorities, and competitor activity to maintain a differentiated brand presence

Requirements

• 7-10+ years of product marketing experience in software technology across multiple industries, including defense
• US citizenship required to access Controlled Unclassified Information (CUI)
• Proven ability to translate complex technical ideas into clear, compelling marketing narratives
• Strong project management skills with experience running multiple workstreams
• Experience shaping brand strategy for a technology-led company and connecting product marketing to broader brand narratives
• Strong creative judgment and a track record of guiding compelling content development
• Ability to drive execution in a fast-paced, collaborative environment
• Clear, effective communication across diverse stakeholders
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Benefits

• Base salary, equity (options and/or restricted stock units), and comprehensive benefits
• Health, dental, vision, life, and disability insurance coverage
• 401k retirement benefits with employer match
• Learning and wellness stipends
• Paid time off

Pay

The base salary range for this full-time position is $150,000 - $200,000 USD annually. The final offer will be influenced by experience, credentials, educational attainment, skill level, interview performance, and the position’s scope.