Product Marketing Manager (Security)

About the role

We are looking for a Product Marketing Manager to join our growing Global Marketing Team. The GTT Product Marketing Manager is responsible for supporting the security portfolio with a focus on AI security through go-to-market strategy and execution with tailored messaging, packaging, and delivery to the market.

Key Responsibilities

• Accountable for the go-to-market product roadmap, strategy, and execution of product launches for our security portfolio.
• Lead the development and execution of GTM strategies pre and post launch for product features and updates for retention, acquisition, upsell and cross sell opportunities that drive engagement and adoption.
• Partner with our Audience and Vertical Marketing Manager to develop persona-based value proposition and messaging frameworks that will be leveraged both internally and externally for our security response portfolio to drive articulation positioning aligned to GTT’s KPIs.
• Work closely with Product Leaders to identify needs and sharpen product offerings based on competitive landscape and feedback from customers.
• Partner with our Storyteller to create new and manage existing marketing and sales enablement materials (sales documentation, product videos, website copy, blog posts, data sheets and whitepapers).
• Conduct product marketing data analysis by gathering and interpreting data and presenting it in a clear and actionable manner.
• Identify GTM success metrics and measure the results of your strategies and initiatives and continue to iterate to maximize results.
• Establish clear understanding of our client’s needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.

Essential Experience

• 3+ years of product marketing, product management, or digital marketing experience, preferably in the defense security market.
• Proven track record of executing successful product marketing strategies that have impactful results.
• Experience bringing SaaS based solutions to market.
• Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users.
• Experience launching products or product features with cross departmental alignment, and tailoring communications to different audiences, both internally and externally.
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
• Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure.
• Strong communication and presentation skills.

Nice to have Experience

• Experience working in the cyber security industry.
• Experience working with international teams.
• Bachelor’s degree in Marketing, Journalism, English, Communications, or a related field.
• Experience in Telecommunications, Technology, or complex B2B services environments.