Product Marketing Manager/Director

About the role

A-CAP is a leading provider of capital and third-party asset management solutions. This role is responsible for developing and executing strategic marketing initiatives for annuity and life insurance products across various distribution channels.

Responsibilities

• Develop and execute strategic marketing initiatives for annuity and life insurance products across independent agent, bank, and broker-dealer distribution channels
• Partner with sales and distribution leaders to craft compelling product positioning and advisor-focused messaging that drives engagement and sales growth
• Lead go-to-market strategy and launch execution for new products, product enhancements, and strategic campaigns
• Create and oversee high-impact marketing campaigns across digital, print, social media, email, webinars, conferences, and live events
• Develop compelling product collateral including: product guides, competitive analyses and scorecards, sales presentations, rate sheets, campaign materials, thought leadership content, advisor education resources
• Ensure all materials remain current, compliant, and aligned with evolving market dynamics
• Monitor industry trends, regulatory developments, competitor offerings, and emerging opportunities within the annuity and life insurance landscape
• Conduct market research and competitive analysis to strengthen product differentiation and advisor value propositions
• Analyze campaign performance and distribution feedback to optimize marketing effectiveness and improve business outcomes
• Cross-functional leadership: collaborate closely with marketing, sales, operations, compliance, customer service, and third-party administration teams
• Engage with external partners, advisors, and distribution relationships to gather marketplace insights and strengthen product adoption
• Regulatory & Compliance Partnership: ensure all marketing communications meet industry regulatory standards and internal compliance requirements

Requirements

• 5+ years of product marketing experience within the insurance or financial services industry
• Experience from insurance carriers, IMO/FMO organizations, broker-dealers, wealth management and retirement firms, financial services marketing organizations, and distribution and product strategy teams focused on annuities and life insurance
• Strong expertise in annuities and life insurance products, including product positioning, advisor marketing, and distribution strategy
• Deep understanding of independent distribution, broker-dealers, banks, IMOs/FMOs, and financial advisor sales channels
• Proven success developing and executing product marketing campaigns that drive growth and engagement
• Exceptional communication, presentation, and storytelling skills with the ability to simplify complex financial concepts
• Experience building marketing and sales enablement materials that support advisor education and product adoption
• Strong analytical mindset with the ability to use market insights and performance data to guide strategy
• Highly organized, collaborative, and execution-oriented with the ability to manage multiple priorities in a fast-paced environment
• Bachelor’s degree in Marketing, Business, Finance, or related field required
• CFP®, CLU®, ChFC®, or other industry designations are a plus

Qualifications

• US Work Authorization is required
• Position type: Full-time
• Hours of work: Monday through Friday, 9:00 a.m. to 6:00 p.m., 40 hours weekly, or as otherwise arranged with the manager of the department

Skills

• Strategic planning and execution
• Market research and competitive analysis
• Product development and marketing
• Collaboration and cross-functional teamwork
• Advisory relationship management
• Compliance and regulatory adherence

Benefits

• Competitive compensation programs
• Employer-sponsored medical, dental, and vision insurance
• Paid Life & AD&D Insurance (for employees and families)
• Paid Disability Insurance (STD + LTD)
• Paid Parental Leave
• Paid Vacation and Sick Leave
• Paid Holidays
• Safe Harbor 401(k) plan with employer match
• Other benefits and perks!

Pay

Commensurate with experience

Schedule

Full-time, Monday through Friday, 9:00 a.m. to 6:00 p.m., 40 hours weekly, or as otherwise arranged with the manager of the department