Manager/Director of Product Marketing

About the role

We are hiring a founding product marketer to own Runway's positioning across three distinct businesses: Runway Creative, Runway Dev, and Runway Robotics. This is a rare mandate: define how Runway is positioned, and build the launch and enablement systems that let a furiously fast team ship without marketing becoming a bottleneck.

What You'll Do

• Own Runway's positioning, partnering with the co-founders and executive leadership team to define company and product positioning across Creative, Dev, and Robotics.
• Own the content and positioning of Runway's marketing properties and launches, ensuring our story is sharp, consistent, and reflective of Runway’s ambitious brand.
• Build the product launch operating system, designing a system that keeps up with launches moving from "PM says it's ready" to "announcement is live the next day."
• Drive competitive intelligence and response, tracking and deeply understanding key players across creative tools, developer/inference platforms, and robotics, and turning market understanding into a living point of view on where we win, where we're exposed, and how we respond.
• Enable GTM teams by standing up a lightweight product enablement process so sales, partnerships, and support always have current, credible messaging, positioning, and proof points.
• Ship, hands-on, writing the positioning, launch narratives, and enablement materials yourself, talking to customers and the field regularly.
• Build the team, starting as the primary hands-on driver for product marketing company-wide, then hiring and leading a team as the function grows. Raise the bar on craft and speed as you scale.

What We're Looking For

• 7+ years in product marketing, including time leading PMM for technical or fast-moving products at meaningful scale.
• A track record of positioning and launches that moved the business, not just shipped assets.
• Exceptional positioning and narrative craft. Create sharp written arguments, compelling launch stories, and messages that a discerning audience trusts.
• A systems builder. Design launch and enablement processes from scratch that lower friction for the teams shipping, rather than adding gates.
• Sharp competitive instincts. Track markets closely, form a real point of view on where to win, and translate it into product and messaging decisions.
• RANGE ACROSS AUDIENCES. Comfortable marketing to creators, developers, and enterprise buyers alike. Quick to get credible in a new domain like robotics.
• Excellent written and verbal communication. Assess the state of the business, call out challenges, and articulate plans to solve them confidently.