Product Manager, Product Marketing (Associate Director/Director)

About the role

The Product Manager, Product Marketing (Associate Director/Director) at Countable Labs is responsible for owning the commercial strategy and product roadmap for the Countable PCR platform. This is a hybrid role that requires expertise in both product development and market-facing strategies.

Responsibilities

• Own the end-to-end product roadmap for Countable PCR instrument systems, writing and managing user needs and product requirements for instrument, SW, reagents and assays.
• Lead voice-of-customer initiatives and market research programs to inform roadmap prioritization and product strategy.
• Partner with program management, R&D scientists, and engineers to support the product development process (PDP).
• Drive forecasting, pricing, and margin analysis across new product introductions (NPIs) and sustaining platforms.
• Collaborate with quality and operations to ensure compliance, scalability, and reliable supply-chain.
• Build and maintain a sales enablement library, including pitch decks, ROI calculators, application-specific one-pagers, demo scripts, and competitive battlecards.
• Develop field-facing training content, such as software demo videos, training datasets, and application notes.
• Support commercial training on product positioning, competitive landscape, and application storytelling.
• Create high-quality technical content, including application notes, white papers, case studies, conference posters, presentations, and peer-reviewed publication support.
• Partner with KOLs and external collaborators to develop credible, scientifically grounded thought leadership.
• Collaborate on digital campaigns targeting CGT and oncology researchers, process development scientists, and QC managers.
• Deliver external-facing presentations, including webinars, conference talks, and customer-facing demos.

Requirements

• Advanced degree (MS or PhD) in Molecular Biology, Biochemistry, Bioengineering, or related field.
• 5+ years of combined experience in product management, product marketing, or commercial applications roles within molecular diagnostics, life sciences tools, or assay development.
• Direct experience supporting research or commercial applications in cell and gene therapy, bioprocessing, biopharma drug development, or QC.
• Fluency in PCR-based technologies and competitive landscape (qPCR, ddPCR, NGS).
• Demonstrated ability to develop technically rigorous content and market-facing messaging for a scientifically sophisticated audience.
• Strong cross-functional communication skills — comfortable moving between R&D, commercial, and customer audience.
• Entrepreneurial mindset with the ability to context switch and manage multiple priorities.
• Willingness to travel 10–20% for partner collaborations, customer visits, and conferences (including internationally).
• MBA or equivalent business training.
• Hands-on experience with life sciences instrument and software platform development from an end-to-end user perspective.
• Familiarity with software data analysis, reporting, and visualization in the context of molecular techniques (NGS, PCR).
• Experience with clinical diagnostics regulatory considerations (IVD, LDTs, CLIA labs).
• Prior experience in a hybrid product/marketing role or demonstrated success bridging both functions.

Qualifications

• Hands-on experience with life sciences instrument and software platform development from an end-to-end user perspective.
• Familiarity with software data analysis, reporting, and visualization in the context of molecular techniques (NGS, PCR).
• Experience with clinical diagnostics regulatory considerations (IVD, LDTs, CLIA labs).

Skills

• Technical understanding of molecular biology and PCR technologies.
• Commercial instincts.
• Ability to define product requirements with scientists and engineers.
• Strong market research and forecasting skills.
• Effective communication and presentation skills.
• Ability to work collaboratively across multiple departments.

Benefits

• Competitive salary and benefits package.
• Flexible working hours and remote work options.
• Opportunities for professional growth and development.
• A supportive and collaborative team environment.

Pay

• Salary range: $150,000 - $200,000 annually.

Schedule

• Full-time position.