Product Marketing Manager - Brand
for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where posting has real specific content. We need to parse the job description. We have location and employment type: "Location: Onsite in Salt Lake City, UT Employment Type: Full-time, Direct Hire". That's metadata; we can fold into a short
or drop. Not a heading. We have "The Opportunity" paragraph: description of role. That could be "About the role". Then "What You’ll Own" list of duties: that is responsibilities. Then "What We’re Looking For": requirements/qualifications/skills. Then "Particularly Relevant Backgrounds": maybe qualifications. Then "Additional Experience That Would Be Valuable": maybe skills. Then "What Makes This Opportunity Unique": maybe benefits? Not exactly benefits but could be about role uniqueness. However we only create Benefits/Pay/Schedule if posting actually states them. There's no explicit pay, benefits, schedule. So we should not include those sections. We need to decide headings: About the role, Responsibilities, Requirements, Qualifications, Skills. Possibly combine Requirements and Qualifications? The instruction says use those headings if content exists. We have content for responsibilities (What You’ll Own). For requirements/qualifications/skills we have "What We’re Looking For", "Particularly Relevant Backgrounds", "Additional Experience That Would Be Valuable". Those could map to Requirements, Qualifications, Skills respectively. But we need to avoid thin sections. Let's see if each has substantive content. "What We’re Looking For": list of experience, background, abilities. That's substantive. "Particularly Relevant Backgrounds": list of relevant backgrounds. Also substantive. "Additional Experience That Would Be Valuable": list of additional experience. Also substantive. Thus we could have three sections: Requirements, Qualifications, Skills. Or we could combine into one "Requirements" with subpoints. But instruction: Prefer a few substantive sections over many thin ones. Having three sections may be okay if each is substantive. However they are somewhat overlapping. Could combine into "Requirements" covering all. But we have headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose to include About the role, Responsibilities, Requirements (maybe combine Qualifications and Skills into Requirements). But we need to follow instruction: use those headings for section headings. It doesn't say we must use all; we can choose subset. So we could do About the role, Responsibilities, Requirements (covering all). That would be fewer sections. But we also have "What Makes This Opportunity Unique" which could be considered Benefits? Not exactly benefits like health insurance, but could be considered "Benefits" section? The instruction: only create Benefits section if posting actually states them. The posting does not list benefits like health, 401k, etc. So we should not create Benefits. Thus final HTML:
for metadata maybe location and employment type. Then
About the role
with paragraph(s) from The Opportunity. ThenResponsibilities
with- for each bullet from What You’ll Own. Then
Requirements
with maybe- for each bullet from What We’re Looking For, Particularly Relevant Backgrounds, Additional Experience That Would Be Valuable combined? Could separate into sub-sections? But we only have one heading. Could just list all items under Requirements.
We need to preserve ALL substantive information; do not invent or summarize away detail. So we must include all points from those sections.
Let's extract the bullet points.
From "What You’ll Own":
- Develop product marketing strategy, positioning and long-term growth plans across a portfolio of nutritional and wellness products.
- Translate consumer insights, competitive research and category trends into differentiated product positioning, value propositions and compelling consumer stories.
- Define the target consumer, problem being solved, key benefits, reasons to believe and overall messaging architecture for new and existing products.
- Own end-to-end go-to-market strategy for product launches, including audience strategy, market sequencing, channel approach, pricing and offers, launch planning and sales enablement.
- Build strategies to sustain products beyond launch through refreshed campaigns, seasonal opportunities, creator and affiliate programs, customer stories and re-engagement initiatives.
- Evaluate post-launch performance and consumer response to determine when to reinvest, refresh positioning, evolve creative or adjust the broader marketing strategy.
- Lead campaign concepts and the development of marketing assets across video, social, email/SMS, digital, product pages, landing pages, sales materials and other consumer touchpoints.
- Bring ideas to life visually and conceptually before partnering with creative teams for final execution.
- Influence naming, packaging and product presentation to ensure the consumer experience supports the broader positioning and brand story.
- Partner with Product, R&D, Creative, Sales, Finance and regional marketing teams throughout product development, launch and ongoing lifecycle management.
- Use qualitative and quantitative consumer research to identify opportunities, validate concepts and continually improve product positioning and marketing strategy.
- Monitor competitive activity, consumer behavior and category trends to identify opportunities for innovation and portfolio growth.
- Partner with international teams to adapt global strategies for regional markets while accounting for cultural differences in messaging, imagery and consumer behavior.
- Support pricing, budget and performance analysis to ensure marketing strategies contribute to sustainable revenue and profitable growth.
- Present strategies, recommendations and product stories to executive leadership and cross-functional stakeholders.
That's many items.
From "What We’re Looking For":
- Approximately 8+ years of experience in consumer marketing, product marketing, brand management or a related discipline.
- Experience owning at least one consumer product launch from initial strategy and positioning through go-to-market and post-launch performance.
- Strong background in consumer insights, market research, positioning, messaging and brand storytelling.
- Ability to translate complex product features or technical information into simple, relevant and emotionally compelling consumer benefits.
- Experience developing integrated marketing strategies across multiple channels and consumer touchpoints.
- Strong creative judgment with the ability to contribute directly to campaign concepts, messaging, copy, layouts or early-stage creative development.
- Experience partnering cross-functionally with teams such as Product, R&D, Creative, Sales, Finance and Operations.
- Commercial mindset with an understanding of pricing, revenue, margin, market share or other business-performance measures.
- Ability to independently develop strategy, make recommendations and move initiatives forward with a high level of ownership.
- Strong written, verbal and presentation skills.
From "Particularly Relevant Backgrounds":
- Experience within nutritional supplements, functional food and beverage, consumer health, wellness, beauty, skincare, personal care or another regulated consumer category is highly relevant.
- We’re also open to strong consumer product marketers from other categories who bring deep experience in consumer insights, product positioning, storytelling, innovation and end-to-end go-to-market strategy.
From "Additional Experience That Would Be Valuable Includes":
- Global or multi-market product marketing
- Regulated consumer products or claims-based marketing
- Direct-to-consumer or direct sales environments
- Product or portfolio lifecycle management
- Packaging refreshes, repositioning or brand renovation
- Creator, influencer or affiliate marketing
- Adobe Creative Cloud, Figma, Canva or similar creative tools
- AI-assisted research, ideation or creative workflows
- Experience mentoring, coaching or leading other marketers
From "What Makes This Opportunity Unique": This is descriptive paragraph; we could include as part of About the role or maybe as a separate section? Not a standard heading; we could incorporate into About the role paragraph.
We must not repeat job title as heading. Already not.
We need to output only HTML fragment, no markdown fences.
Let's construct:
Location: Onsite in Salt Lake City, UT | Employment Type: Full-time, Direct Hire
About the role
[The Opportunity paragraph(s) + What Makes This Opportunity Unique paragraph]
We need to combine The Opportunity and What Makes This Opportunity Unique into prose. Let's extract The Opportunity paragraph: "We’re partnering with an established global consumer health and wellness company to hire a Senior Manager of Product Marketing to lead marketing strategy across a portfolio of nutritional products. This is a highly strategic, hands-on role for a consumer marketer who can take ownership from the earliest stages of consumer insight and positioning through go-to-market strategy, creative development, launch and ongoing growth. The ideal person understands how to turn product benefits, consumer needs and market insights into a clear reason to believe and a compelling story that resonates with consumers. You’ll work closely with executive leadership and cross-functional partners across Product, R&D, Creative, Sales and regional marketing teams to shape how products are positioned and brought to market globally. This is not a traditional project management role. We’re looking for someone who can determine what the strategy should be, why it will resonate with the target consumer and how that strategy should come to life across messaging, creative and the broader customer experience." What Makes This Opportunity Unique paragraph: "This person will have significant ownership over how a global portfolio of products is positioned, marketed and grown. You’ll have the opportunity to shape strategy for upcoming product launches while also taking a fresh look at established products and identifying opportunities to strengthen their positioning, storytelling, creative and long-term growth. The role offers direct exposure to senior leadership, significant cross-functional influence and the autonomy to bring new ideas forward in an organization investing in the next evolution of its consumer marketing strategy." We can combine them into one or twoelements. Probably two
under About the role. Now Responsibilities:
- each bullet.
Now Requirements: we need to include all bullet points from What We’re Looking For, Particularly Relevant Backgrounds, Additional Experience That Would Be Valuable. Could be one
- with all items.
Let's list them:
- Approximately 8+ years of experience in consumer marketing, product marketing, brand management or a related discipline.
- Experience owning at least one consumer product launch from initial strategy and positioning through go-to-market and post-launch performance.
- Strong background in consumer insights, market research, positioning, messaging and brand storytelling.
- Ability to translate complex product features or technical information into simple, relevant and emotionally compelling consumer benefits.
- Experience developing integrated marketing strategies across multiple channels and consumer touchpoints.
- Strong creative judgment with the ability to contribute directly to campaign concepts, messaging, copy, layouts or early-stage creative development.
- Experience partnering cross-functionally with teams such as Product, R&D, Creative, Sales, Finance and Operations.
- Commercial mindset with an understanding of pricing, revenue, margin, market share or other business-performance measures.
- Ability to independently develop strategy, make recommendations and move initiatives forward with a high level of ownership.
- Strong written, verbal and presentation skills.
- Experience within nutritional supplements, functional food and beverage, consumer health, wellness, beauty, skincare, personal care or another regulated consumer category is highly relevant.
- We’re also open to strong consumer product marketers from other categories who bring deep experience in consumer insights, product positioning, storytelling, innovation and end-to-end go-to-market strategy.
- Global or multi-market product marketing
- Regulated consumer products or claims-based marketing
- Direct-to-consumer or direct sales environments
- Product or portfolio lifecycle management
- Packaging refreshes, repositioning or brand renovation
- Creator, influencer or affiliate marketing
- Adobe Creative Cloud, Figma, Canva or similar creative tools
- AI-assisted research, ideation or creative workflows
- Experience mentoring, coaching or leading other marketers
Check if any duplicates: "Experience partnering cross-functionally with teams such as Product, R&D, Creative, Sales, Finance and Operations." appears also in "Experience partnering cross-functionally with teams such as Product, R&D, Creative, Sales, Finance and Operations." That's fine.
Now we need to ensure we don't include boilerplate like EEO etc. There's none.
Now output HTML.
Make sure to close tags properly.
Let's craft:
Location: Onsite in Salt Lake City, UT | Employment Type: Full-time, Direct Hire
About the role
We’re partnering with an established global consumer health and wellness company to hire a Senior
- each bullet.
Now Requirements: we need to include all bullet points from What We’re Looking For, Particularly Relevant Backgrounds, Additional Experience That Would Be Valuable. Could be one
- for each bullet from What We’re Looking For, Particularly Relevant Backgrounds, Additional Experience That Would Be Valuable combined? Could separate into sub-sections? But we only have one heading. Could just list all items under Requirements.
We need to preserve ALL substantive information; do not invent or summarize away detail. So we must include all points from those sections.
Let's extract the bullet points.
From "What You’ll Own":
- Develop product marketing strategy, positioning and long-term growth plans across a portfolio of nutritional and wellness products.
- Translate consumer insights, competitive research and category trends into differentiated product positioning, value propositions and compelling consumer stories.
- Define the target consumer, problem being solved, key benefits, reasons to believe and overall messaging architecture for new and existing products.
- Own end-to-end go-to-market strategy for product launches, including audience strategy, market sequencing, channel approach, pricing and offers, launch planning and sales enablement.
- Build strategies to sustain products beyond launch through refreshed campaigns, seasonal opportunities, creator and affiliate programs, customer stories and re-engagement initiatives.
- Evaluate post-launch performance and consumer response to determine when to reinvest, refresh positioning, evolve creative or adjust the broader marketing strategy.
- Lead campaign concepts and the development of marketing assets across video, social, email/SMS, digital, product pages, landing pages, sales materials and other consumer touchpoints.
- Bring ideas to life visually and conceptually before partnering with creative teams for final execution.
- Influence naming, packaging and product presentation to ensure the consumer experience supports the broader positioning and brand story.
- Partner with Product, R&D, Creative, Sales, Finance and regional marketing teams throughout product development, launch and ongoing lifecycle management.
- Use qualitative and quantitative consumer research to identify opportunities, validate concepts and continually improve product positioning and marketing strategy.
- Monitor competitive activity, consumer behavior and category trends to identify opportunities for innovation and portfolio growth.
- Partner with international teams to adapt global strategies for regional markets while accounting for cultural differences in messaging, imagery and consumer behavior.
- Support pricing, budget and performance analysis to ensure marketing strategies contribute to sustainable revenue and profitable growth.
- Present strategies, recommendations and product stories to executive leadership and cross-functional stakeholders.
That's many items.
From "What We’re Looking For":
- Approximately 8+ years of experience in consumer marketing, product marketing, brand management or a related discipline.
- Experience owning at least one consumer product launch from initial strategy and positioning through go-to-market and post-launch performance.
- Strong background in consumer insights, market research, positioning, messaging and brand storytelling.
- Ability to translate complex product features or technical information into simple, relevant and emotionally compelling consumer benefits.
- Experience developing integrated marketing strategies across multiple channels and consumer touchpoints.
- Strong creative judgment with the ability to contribute directly to campaign concepts, messaging, copy, layouts or early-stage creative development.
- Experience partnering cross-functionally with teams such as Product, R&D, Creative, Sales, Finance and Operations.
- Commercial mindset with an understanding of pricing, revenue, margin, market share or other business-performance measures.
- Ability to independently develop strategy, make recommendations and move initiatives forward with a high level of ownership.
- Strong written, verbal and presentation skills.
From "Particularly Relevant Backgrounds":
- Experience within nutritional supplements, functional food and beverage, consumer health, wellness, beauty, skincare, personal care or another regulated consumer category is highly relevant.
- We’re also open to strong consumer product marketers from other categories who bring deep experience in consumer insights, product positioning, storytelling, innovation and end-to-end go-to-market strategy.
From "Additional Experience That Would Be Valuable Includes":
- Global or multi-market product marketing
- Regulated consumer products or claims-based marketing
- Direct-to-consumer or direct sales environments
- Product or portfolio lifecycle management
- Packaging refreshes, repositioning or brand renovation
- Creator, influencer or affiliate marketing
- Adobe Creative Cloud, Figma, Canva or similar creative tools
- AI-assisted research, ideation or creative workflows
- Experience mentoring, coaching or leading other marketers
From "What Makes This Opportunity Unique": This is descriptive paragraph; we could include as part of About the role or maybe as a separate section? Not a standard heading; we could incorporate into About the role paragraph.
We must not repeat job title as heading. Already not.
We need to output only HTML fragment, no markdown fences.
Let's construct: