Marketing- Product Manager

Position Summary

The Product Manager for downstream Marketing will assist in developing and implementing strategic and tactical initiatives for a key product and/or market segment on a global basis to help drive direction and growth. Demonstrates leadership within the Division Marketing department, takes an active role in day-to-day operations, and participates in product development activities for product and/or market segment responsibility.

Essential / Key Job Responsibilities

• Form relationships with and know key customers/distributors and major buying groups.
• Communicate with domestic sales force and global marketing entities (directly and through international marketing).
• Identify and communicate market trends to division management and internal “team”.
• Develop and implement comprehensive product marketing plans including strategic and technical components.
• Forecast sales volume, monthly and long-term.
• Budget administration (promotional and expense).
• Profit and loss responsibility for product line.
• Identify and develop marketing programs, sales tools and promotions.
• Absorb and recommend product line modifications, extensions, new products and product deletions.
• Work with R&D to develop a strong portfolio of product development projects that support the strategic direction and grow the business as needed.
• Take an active role on product development teams as leader or key participant.

Required Skills

• Bachelor's degree required, MBA preferred
• 3+ years experience working in a Product Manager or similar role required
• Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management required
• Excellent problem-solving, critical thinking, and investigative skills required
• Experience working in, marketing, health-tech, or healthcare industry preferred
• Understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics required
• Substantial knowledge of marketing concepts and principles required
• Possess a clinical knowledge related to hospital environment, clinical practice and reimbursement policies preferred
• Strict attention to detail and ability to be decisive in an often ambiguous environment
• Ability to create comprehensive marketing strategies with supporting plans and the ability to implement
• Ability to interact with senior internal and external personnel on significant matters often requiring coordination between organizations across business units
• Ability to manage competing priorities across multiple product lines
• Possess the ability to establish and maintain Excel financial/forecast models to support cases, market segment evaluations and commercial pathways for short-term and long-term initiatives
• Productive with demonstrated ability to get results
• Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing