Product Marketing Manager - Marketing

About the role

Join us in this exciting challenge where you will plan, execute, and follow through on product marketing strategies related to the Axis Access Control and Intercoms portfolio. You will also liaise with both external and internal customers, leveraging traditional and digital marketing tactics to implement product marketing campaigns with real bottom-line impact.

Responsibilities

• Create, convey, and execute the integrated marketing strategy for access control and intercom portfolios.
• Actively work with local and global marketing teams and technical teams to determine the most impactful paths to market with new product releases.
• Become a subject matter expert of access control and intercom portfolio’s, using that expertise to design thoughtful product messaging and positioning.
• Generate awareness and demand for Axis’ products via campaigns and product launch plans.
• Continuously set goals and measure ROI of marketing initiatives to report relevant results and optimize product marketing plans.
• Influence and utilize other marketing teams’ initiatives and echo your product marketing strategy through their plans.
• Cook up long-term strategic direction of access control and intercoms, identifying marketing impacts to support portfolio growth.
• Evaluate competitor marketing to influence current and future marketing strategies.

Requirements

• Project management skills to strategize, plan, execute, and prioritize detailed marketing initiatives.
• Proficiency to learn technical concepts and translate them into clearly understandable marketing messaging that aligns with customer needs.
• Well-rounded knowledge of sales needs, behaviors, and processes with a clear understanding of how marketing can most effectively enable sales teams for bottom-line impact.
• Keen ability to build strong business relationships both internally and externally.
• Extreme attention to detail with exceptional organizational skills, allowing the ability to balance multiple projects or priorities.
• Thoughtful and creative content development and writing proficiencies, solution selling and storytelling in a consumable format.
• Good communication and influencing skills with ability to collaborate cross-functionally with local and international teams.
• Enthusiasm and passion for brand development.
• Resilient and flexible with an ability to see the big picture.
• A self-starter attitude about how to professionally develop themselves and others around them.

Qualifications

• Bachelor’s degree in marketing or related field.
• 5+ years marketing experience in a B2B environment.
• IT industry and/or security industry experience, prefer knowledge in access door controls or intercoms.
• Prioritize product marketing experience within a channel sales model.
• Experience working within a marketing automation platform (Pardot preferred) and knowledge of Salesforce or other CRM platform.

Skills

• Project management skills.
• Technical concept proficiency.
• Marketing messaging translation.
• Customer relationship building.
• Attention to detail.
• Content creation and writing.
• Communication and influencing skills.
• Brand development enthusiasm.
• Resilience and flexibility.
• Self-starter attitude.

Benefits

• Health, dental, vision, and fitness/health and wellness programs.
• Paid parental leave and dependent care reimbursement account.
• Generous vacation benefits and 3-week sabbatical on 5-year anniversary.
• 401(k) program and employer matching.

Pay

The approximate pay range for this location and position is $90,000-$100,000. Actual compensation will be dependent on factors, including but not limited to, the individual's qualifications, experience, knowledge, skills, and abilities, as well as physical work location within the state.

Schedule

Permanent employment with travel up to 10% annually.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications. With around 6000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working. Let´s create a smarter, safer world For more information about Axis, please visit our website www.axis.com. Listen to Get To Know Axis – Podcast