Product Marketing Manager

About the role

Senior Product Marketing Manager responsible for outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center, Decision Intelligence for Finance, and Financial Test Suite.

Key Responsibilities

• Lead product marketing initiatives, including market adoption of AI agents and partner launches
• Define and refresh product narratives and personas tailored to CFOs, Controllers, FP&A, and IT/data personas
• Develop compelling messaging to articulate the value of finance AI solutions
• Plan and execute product launches, GTM campaigns, and support sales enablement with collateral such as pitch decks, FAQs, white papers, and demo narratives
• Collaborate with Demand Generation for marketing campaigns, website content, and customer testimonials
• Drive outbound launch plans for ISV integrations and conduct market research and customer insights to inform strategies
• Support customer retention and expansion efforts through targeted messaging

Qualifications & Skills

• 3–6+ years in enterprise product marketing, especially in accounting, BI, data management, or ERP software
• Strong understanding of enterprise applications, AI solutions, and financial data ecosystems
• Proven strategic thinking and tactical execution skills, with experience leading cross-functional teams
• Excellent communication skills for creating external content and presentations