Product Marketing Manager

Position Summary

HackerOne is looking for a Product Marketing Manager to join our team. This role involves owning the production of PMM content across our product portfolio, supporting messaging and positioning development, coordinating cross-functionally on product launches, conducting competitive and market research, and collaborating with content, demand generation, and design teams.

What You Will Do

• Own the production of PMM content across HackerOne's product portfolio: sales decks, solution briefs, web copy, competitive comparisons, and field enablement materials
• Support messaging and positioning development by contributing research, drafts, and iteration based on feedback from senior marketers and field teams
• Coordinate cross-functionally on product launches, managing your own asset workstreams, tracking timelines, and flagging blockers early
• Conduct competitive and market research to keep the team current on the vulnerability management landscape and shifting buyer priorities
• Partner with sales and sales engineering to understand what's resonating in the field and translate those signals into sharper content
• Synthesize voice-of-customer inputs, from sales calls, partner engagements, win/loss data, and customer conversations, to sharpen positioning over time
• Collaborate with content, demand generation, and design to ensure PMM narratives carry through campaigns and programs
• Use AI tools to accelerate content production, market and competitive research, data synthesis, and analysis; this is an expected part of how the role operates, not an optional add-on

Minimum Qualifications

• 3–5 years of experience in product marketing, content marketing, or a closely related field at a B2B SaaS company
• Strong writer who can turn complex security concepts into clear, compelling copy across formats and audiences
• Proven ability to manage multiple workstreams independently, hit deadlines, and surface risks before they become problems
• Comfortable working across functions and building credibility with sales, product, and design stakeholders without heavy direction
• Solid grasp of B2B go-to-market fundamentals: positioning, launch execution, sales enablement, and demand generation
• Uses data to test assumptions, share insights with peers, and improve outputs — not just to report results
• Genuine curiosity about the cybersecurity space and commitment to building domain expertise over time

Preferred Qualifications

• Familiarity with vulnerability management, application security, or the broader cybersecurity market
• Exposure to penetration testing, bug bounty programs, or the security research community
• Experience with competitive intelligence tools and frameworks