Product Marketing Manager

Responsibilities

• Own messaging, positioning, and GTM strategy for key BitGo products and features
• Develop deep understanding of customer segments across institutional and retail audiences
• Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market
• Partner with Product Management to shape roadmap priorities and bring new features to market
• Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
• Own release communications and ensure adoption across existing and new clients
• Create sales collateral including decks, product guides, demos, and customer-facing materials
• Enable Sales and BD teams with the messaging and tools needed to close deals
• Gather insights from Sales to continuously refine positioning and improve conversion rates
• Collaborate with content, growth, and PR teams to drive demand and awareness
• Support campaigns, lifecycle marketing, and product-led growth initiatives
• Help shape BitGo’s narrative across channels including web, email, and events
• Support GTM efforts for BitGo’s retail and mobile platform initiatives
• Help translate institutional-grade infrastructure into intuitive, user-friendly messaging for retail audiences
• Partner with product and design teams to improve onboarding, engagement, and retention

Requirements

• 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
• Strong ability to translate technical products into clear customer value propositions
• Experience launching products and working cross-functionally with Product, Sales, and Design
• Familiarity with both institutional and retail user journeys is a plus
• Excellent writing, storytelling, and communication skills
• Highly organized, proactive, and comfortable operating in a fast-moving environment

Benefits

• Competitive base salary, bonus, and stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave, Paid vacation
• Free commuter/parking pass
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture to suit your needs

Pay

Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.