Product Marketing Manager

Position Overview

We are seeking a highly organized, analytical, and strategic Product Marketing Manager to lead customer retention, churn mitigation, and lifecycle strategy for a subscription-based product portfolio. This role will identify customer retention opportunities, develop strategic testing roadmaps, and lead cross-functional initiatives designed to improve subscriber engagement, incremental revenue, and long-term retention.

Key Responsibilities

• Develop and manage a strategic roadmap focused on customer engagement, retention, upsell, cross-sell, and churn mitigation.
• Identify customer segments and lifecycle points that present opportunities to reduce churn or increase incremental revenue.
• Design and launch churn-reduction tests using customer insights, behavioral data, segmentation, and performance trends.
• Develop strategies for cancellation, disconnect, downgrade, save, and retention experiences.
• Define offer frameworks, treatment strategies, customer value propositions, and testing criteria.
• Determine what business or platform capabilities are needed to support retention initiatives.
• Communicate strategic objectives, capability expectations, measurement requirements, and business value to product and technical partners.
• Partner with analytics teams to develop hypotheses, control groups, testing methodologies, and measurement plans.
• Establish success metrics before initiatives launch and evaluate performance against engagement, conversion, revenue, retention, and churn KPIs.
• Create business cases and cost-benefit analyses to support proposed initiatives and investments.
• Translate high-level annual objectives into tactical roadmaps, priorities, milestones, and work-back schedules.
• Lead initiatives across marketing, CRM, analytics, product, digital, operations, governance, and technology teams.
• Represent the marketing organization in cross-functional workstreams and provide clear recommendations on strategic decisions.
• Maintain regular communication with leadership regarding program performance, priorities, risks, dependencies, and roadblocks.
• Exercise sound judgment regarding which decisions can be made independently and which issues require leadership escalation.
• Identify internal subject-matter experts, gather the necessary information, and develop recommendations when solutions are not immediately defined.
• Manage multiple strategic initiatives simultaneously while maintaining accountability for deadlines and business outcomes.
• Promote automation, personalization, operational efficiency, and scalable customer communication strategies.

Required Qualifications

• 2+ years of experience in customer retention, lifecycle marketing, campaign strategy, product marketing, growth marketing, or a related area.
• Experience developing retention or churn-mitigation strategies for a subscription-based business.
• Demonstrated experience designing and executing test-and-learn strategies.
• Experience using customer behavior, segmentation, campaign results, and lifecycle data to identify opportunities.
• Experience developing strategic roadmaps and independently leading cross-functional initiatives.
• Proven ability to convert broad business objectives into tactical plans, priorities, and measurable deliverables.
• Experience partnering with product, engineering, digital, operations, or IT teams to communicate business and capability needs.
• Ability to explain what a solution must accomplish without personally writing technical requirements or performing development work.
• Experience creating measurement plans, defining KPIs, and evaluating incremental business value.
• Strong written, verbal, presentation, and stakeholder-management skills.
• Ability to communicate strategies, performance results, and roadmap updates to senior leadership.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced and evolving environment.
• Proactive, independent, and solution-oriented working style.
• Strong judgment, relationship-building skills, and ability to navigate a complex organization.

Preferred Qualifications

• Experience with an app-based streaming, digital media, direct-to-consumer, SaaS, fintech, telecommunications, membership, or other recurring-revenue business.
• Recent hands-on experience owning churn, retention, subscriber engagement, or incremental-revenue KPIs.
• Experience developing or testing cancellation, disconnect, downgrade, save, or retention flows.
• Experience creating lifecycle offer frameworks or structured retention-testing programs.
• Familiarity with marketing automation, personalization, and customer journey strategies.
• Exposure to project-management tools such as Smartsheet, Asana, or similar platforms.
• Experience working within a small or lean strategy team where priorities and processes are still being developed.