DirectJobHub
Jobs · South Carolina

Product Marketing Manager

Atlas Copco · Rock Hill, SC · 3 days ago
Hybrid$104k–$125k/yrFull-time

Summary

The Product Marketing Manager drives growth, market adoption, and profitability of the company's Process Filtration Solutions product portfolio. This role bridges the gap between customers, sales, product management, technical support, local vendor relationships, engineering, and marketing.

Responsibilities

  • Conduct market research to identify customer needs, industry trends, and growth opportunities.

  • Analyze competitive products, pricing strategies, and market dynamics.

  • Work with the Marketing / Communications team on PFS marketing campaigns, SEO, product launches, segment highlights, videos, and other marketing efforts.

  • Develop messaging that communicates technical and economic benefits to various customer audiences.

  • Ensure consistency of messaging across all sales and marketing channels.

  • Monitor regulatory, sustainability, and technology trends affecting process filtration markets.

  • Lead product launches and commercialization efforts for the US market.

  • Develop launch plans, sales tools, collateral, training materials, and promotional campaigns.

  • Track launch effectiveness and implement continuous improvements.

  • Support sale management and sales teams with competitive intelligence, customer presentations, and value-selling tools.

  • Support sales team with myQuest tickets to locate technical support, lead time, and customer service information.

  • Develop product training programs for sales representatives and channel partners.

  • Participate in key customer visits, industry events, and application discussions.

  • Aid in strategic account opportunities and market development initiatives.

  • Represent the company at trade shows, conferences, and industry organizations.

  • Aid sales team with ZoomInfo for company and segment research.

  • Attend Monthly Sales and Inventory meetings.

  • Collaborate with global PFS product management teams to influence product roadmap decisions.

  • Manage material number set up and SAP for the US team.

  • Engage with local vendors for local product solutions that improve lead time, product offering, and private label capabilities.

  • Gather and communicate customer and market feedback.

  • Support pricing strategies and profitability initiatives.

  • Perform other duties as assigned.

Qualifications

  • Bachelor's degree in Marketing, Engineering, Chemistry, Biology, Business, or related field.

  • 5+ years of experience in product marketing, product management, technical marketing, or application engineering.

  • Experience in industrial, life sciences, process technologies, filtration, separation, fluid handling, or related industries.

  • Strong analytical and communication skills.

  • Ability to translate technical information into compelling customer value propositions.

Prior Experience

  • With membrane filtration, depth filtration, cartridge filtration, tangential flow filtration (TFF), gas filtration, or purification technologies.

  • Knowledge of biopharmaceutical, food and beverage, water, chemical processing, or semiconductor markets.

  • Experience supporting global product portfolios.

  • Familiarity with CRM (C4C), SAP, market intelligence, and marketing automation platform.

Key Competencies

  • Strategic thinking

  • Customer focus

  • Market analysis

  • Technical aptitude

  • Product positioning

  • Cross-functional leadership

  • Presentation and communication skills

  • Project management

  • Data-driven decision making

Benefits

  • Excellent compensation package, including a flexible benefits plan and generous 401(k) retirement plan.

  • Health insurance, dental insurance, vision insurance.

  • Competitive paid time off.

  • Annual Bonus.

  • Salary Range is $104k - $125k based on experience, knowledge, and skills.

  • Additional technical training is provided for the most qualified candidate.

  • Job location: Hybrid.

Similar jobs