Product Marketing Manager

About Us

NEWITY is America's source for small business capital, dedicated to providing access to tailored commercial loan solutions. Achieving our vision requires more than ambition. It demands resilience, collaboration, accountability, professionalism, and a relentless drive to improve. Our culture moves fast, fosters excellence, and rewards those who lean in. It's not for everyone, but if you're energized by challenge, motivated by impact, and ready to grow alongside teammates who share your commitment, there's no better place to build your career.

Job Summary

NEWITY is looking for a Product Marketing Manager to support our go-to-market content efforts. This role will be responsible for strengthening brand awareness, support product launches, and drive market engagement for the Company's SaaS business. This role will own the creation and distribution of compelling content across multiple channels, including public relations, award submissions, industry events, speaking engagements, social media, blogs, case studies, white papers, and thought leadership campaigns. The ideal candidate is a strong storyteller, excellent writer, and skilled project manager who can translate business objectives into impactful marketing content.

Responsibilities

• Develop and execute go-to-market content strategies for new financial institution partner relationships and NEWITY's SaaS business
• Write and manage press releases, media pitches, award submissions, and thought leadership content
• Create blogs, news articles, website content, case studies, customer success stories, and white papers for an audience of current and prospective institutional lending partners
• Coordinate with Activations Manager to plan company participation in conferences, webinars, speaking engagements, and industry events
• Partner with sales, product, leadership, and subject matter experts to create compelling market-facing content and case studies
• Manage external PR, media, and content vendors as needed
• Track and report on content performance, media placements, and campaign effectiveness

Qualifications

• 4–7 years of experience in product marketing, content marketing, communications, public relations, or a related field
• Experience supporting and developing go to market strategies
• Exceptional writing, editing, and storytelling skills with a portfolio of published content
• Experience managing PR campaigns, industry awards, events, social media, and long-form content development
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Experience in B2B technology, SaaS, fintech, banking, financial services, or a related industry preferred
• Proficiency with AI tools and modern content creation platforms is a plus

What Makes Someone Successful Here

• You consistently generate high-quality content that increases brand visibility and market engagement
• You secure meaningful media, award, and speaking opportunities
• You deliver compelling customer stories and thought leadership assets that support revenue growth and sales efforts
• You serve as a trusted partner across marketing, sales, product, and executive leadership teams

Pay and Compensation Package

• Base Compensation: $90,000-120,000 + Performance Bonus
• Comprehensive Health, Dental, and Vision Insurance
• Retirement Plan with Company Contribution
• Paid Time Off and Holidays