Product Marketing Lead - Trade

Accountabilities

• Define and execute end-to-end go-to-market strategies for trading products and features, from market analysis and positioning through launch and lifecycle optimization.
• Partner with Product teams to influence roadmap priorities using customer insights, competitive intelligence, and market trends.
• Led product launches by creating compelling messaging, positioning, and marketing strategies that resonate with target audiences.
• Drive lifecycle marketing initiatives to increase product awareness, user activation, engagement, retention, and trading activity.
• Collaborate with Growth and Analytics teams to identify user journey improvements and optimize conversion through data-driven initiatives.
• Establish success metrics, monitor campaign performance, and continuously refine marketing strategies based on measurable outcomes.
• Cookordination cross-functional initiatives with Product, Brand, Communications, Customer Support, Business Development, and other stakeholders to ensure seamless execution.
• Strengthen brand trust by delivering consistent messaging across marketing channels while supporting educational, community, and influencer initiatives.

Requirements

• 6-8+ years of experience in Product Marketing, preferably within fintech, cryptocurrency, blockchain, or high-growth technology companies.
• Proven experience leading complex product launches and lifecycle marketing initiatives with measurable business impact.
• Strong strategic thinking combined with the ability to translate complex technical concepts into clear, compelling customer messaging.
• Excellent analytical skills with experience using data and market insights to drive marketing and product decisions.
• Demonstrated ability to collaborate effectively across multiple cross-functional teams and manage competing priorities.
• Outstanding communication, stakeholder management, and project leadership skills.
• Strong interest in Web3, decentralized finance (DeFi), blockchain technologies, and digital asset trading; direct industry experience is highly valued.
• Experience marketing perpetual trading, prediction markets, real-world assets, or launching products for Asian markets is considered an advantage.

Benefits

• Competitive compensation package based on location, skills, and experience.
• Performance-related bonus and equity opportunities.
• Comprehensive healthcare and benefits package.
• Fully remote, globally distributed work environment with flexible working arrangements.
• Unlimited paid time off and company-wide wellness days.
• Continuous learning and professional development programs with access to online learning platforms.
• Opportunity to work on cutting-edge technologies within the rapidly evolving Web3 ecosystem.