Product Marketing Lead - Trade

About the role

The Senior Product Marketing Manager will own the positioning and growth of MetaMask's Trading features, which include features like swaps, perp trades, prediction markets, and RWA investments. This role sits at the intersection of product strategy, go-to-market execution, and long-term brand trust.

Responsibilities

• Define and execute end-to-end GTM strategy for features within Trading across global markets
• Partner with Product leads to shape roadmap priorities based on market insight, user behavior, and growth potential
• Influence long-term product strategy and monetization through competitive analysis, segmentation, and market research
• Lead product and feature launches, crafting narratives that resonate with crypto traders and holders
• Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels
• Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programs that move key metrics — conversion, volume, retention
• Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings
• Cross-functional collaboration: collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance
• Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution
• Pilot cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution
• Collaborate with Data and Product to monitor performance, share learnings, and continually refine GTM approaches

Requirements

• 6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment
• Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes
• Strong strategic thinking and storytelling ability — able to turn complex product concepts into clear, compelling narratives
• Analytical and outcome-driven; comfortable interpreting data and using insight to inform both marketing and product strategy
• Exceptional cross-functional communication, influence, and project leadership skills
• Deep curiosity about web3, DeFi, and onchain user behavior — or direct experience in the crypto ecosystem

Qualifications

• Nice to have: experience in leading GTM for perps trading and prediction markets products and leading GTM to Asia audience