PRODUCT MARKETING EXECUTIVE

About the role

We are seeking a results-driven Product Marketing Executive to lead the marketing efforts for our new POS software. This role is responsible for managing the product rollout plan, executing high-impact social media campaigns, and driving lead generation and conversions.

KEY RESPONSIBILITIES

• Product Rollout and Campaign Management

  • Rollout Execution: Develop and manage the end-to-end marketing rollout plan for new POS software features and modules.

  • Digital & Social Media: Execute paid and organic digital campaigns across platforms (e.g., Facebook, TikTok, LinkedIn) specifically targeting retail shop owners.

  • Product Messaging: Work closely with the Product Management team to translate technical POS features into compelling “shop-friendly” value propositions.

  • Offline Event Support: Coordinate promotional materials and logistics for in-person retail workshops and trade shows.

• Performance Tracking and Lead Conversion

  • Conversion Optimization: Track and analyze key performance indicators (KPIs) such as lead generation rates, campaign ROI, and conversion metrics.

  • Reporting: Prepare comprehensive reports on campaign effectiveness, identifying specific tactics to increase shop sign-ups.

  • Competitive Analysis: Monitor the local POS and digital payment landscape to ensure our marketing strategy remains competitive.

• Lead Management and Sales Enablement

  • Funnel Management: Manage the lead management process, ensuring leads from social media and digital channels are qualified and handed off to the Customer Acquisition Leads.

  • Sales Tools: Develop sales enablement materials, such as POS product battle cards and demo decks, to equip the field sales team.

  • Retention Marketing: Coordinate communications related to new feature launches to drive deep product adoption within existing shops.

• Vendor and Budget Management

  • Asset Quality: Manage relationships with external creative agencies and media partners to ensure high-quality marketing assets.

  • Budget Tracking: Monitor marketing expenditures against the allocated budget for various rollout activities.

REQUIRED QUALIFICATIONS

• 3+ years of experience in a Marketing role, with a proven focus on SaaS, software, or technology solutions.

• Demonstrated experience in managing product rollouts and executing multi-channel digital campaigns.

• Strong working knowledge of digital marketing tools and social media advertising platforms.

• Exceptional organizational and communication skills, with the ability to work effectively with Product and Sales teams.

PREFERRED QUALIFICATIONS

• Direct experience marketing Retail POS or Digital Commerce software within the Myanmar market.

• Familiarity with product success metrics such as adoption rates and customer retention.

• Experience leveraging CRM tools for tracking leads and measuring conversion success.