Product Marketing Director- AI Profitability

About the role

The Product Marketing Director will define the future of how professional firms work, price, and grow, focusing on the evolution of Intapp Time and Profitability. This role involves shaping market narratives, leading thought leadership initiatives, and driving go-to-market strategies for new capabilities like Celeste.

Responsibilities

• Own the market narrative for Intapp Time and Profitability, shifting focus from timekeeping to profitability intelligence.
• Develop and execute thought leadership programs that redefine how firm leaders think about AI, billing, and profitability.
• Partner with Product to prioritize roadmap items based on market signals, competitive dynamics, and customer insights.
• Create end-to-end product launch strategies, including positioning, competitive narratives, and enablement across Sales, Customer Success, and Partners.
• Engage analysts and build customer proof points to drive ROI-driven storytelling.

Requirements

• 8+ years in B2B product marketing, product management, or GTM strategy, with a strong track record of launching AI into B2B enterprise markets.
• A proven ability to shape or redefine market categories, not just describe products.
• Exceptional storytelling skills that connect technical capabilities to business outcomes for senior buyers.
• Experience influencing packaging, pricing, or commercial strategy.
• Ability to lead cross-functionally and drive alignment without direct authority.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.

Skills

• Strategic thinking and market analysis skills.
• Strong communication and presentation skills.
• Experience with product marketing and go-to-market strategies.
• Ability to work collaboratively across departments.

Benefits

Intapp offers a modern work environment with a supportive culture focused on professional growth and well-being. Benefits include comprehensive wellness programs, flexible time off, and a donation matching program. Employees also receive generous training and continuing education opportunities.

Pay

Your actual base salary will be determined by relevant experience, geographic location, and internal equity. Variable compensation and equity may also be included.

Schedule

This role is hybrid, allowing employees to work from either Palo Alto or New York City, with the option to work remotely.

Benefits

Intapp provides a range of benefits including:

• Comprehensive wellness programs
• Flexible time off
• Family-formation benefits
• Volunteer time off
• Donation matching program

Equal Opportunity Employer

Intapp is committed to providing equal employment opportunities to all qualified applicants and does not discriminate on the basis of race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws.