Product Marketing Content Specialist

Key Responsibilities

• Become an expert in OptiSigns' products, staying updated on new features, integrations, and industry trends
• Develop an in-depth understanding of our target markets, customers, and competitors to inform marketing strategies
• Create various marketing materials, including web pages, ad copy, blog articles, social media posts, white papers, and tradeshow collateral
• Work closely with sales, product, and engineering teams to develop product messaging and promotional campaigns
• Collaborate with the broader marketing team to align content with campaign goals, track performance, and optimize results
• Coordinate with the broader marketing team to ensure all content maintains a cohesive brand voice and style
• Help plan, coordinate, and attend tradeshows and conferences; oversee booth setup and tear-down, including the ability to lift up to 50 lbs
• Manage multiple projects simultaneously, meeting deadlines and prioritizing tasks effectively
• Track key performance metrics (e.g., engagement, conversions) and present insights for continuous improvement
• Monitor relevant forums, social media channels, and industry events to identify opportunities to showcase our products and thought leadership

Requirements

• Experience: 2-3+ years of experience in marketing, communications, or related roles, preferably in a tech environment
• Writing & Communication: Proven ability to produce clear, persuasive marketing materials
• Analytical & Critical Thinking: Strong research and problem-solving skills, with an eye for market trends and data-driven insights
• Tech Savvy: Comfortable learning new software tools; familiarity with marketing, data analysis tools, AI-based technology
• Organizational Skills: Highly organized with the ability to manage multiple projects and deadlines
• Trade Show Flexibility: Willingness to travel up to once per month for tradeshows; ability to lift up to 50 lbs for setup
• Collaboration: Strong interpersonal skills with the ability to work cross-functionally
• Creativity & Initiative: Eagerness to propose fresh ideas, experiment with new content formats, and pivot strategies as needed

Preferred Tools

• Familiarity with content management systems, marketing automation tools, and design platforms (e.g., HubSpot, Canva, etc.) is a plus