Product Marketer, Web + Mobile

About the role

We’re looking for a Senior Product Marketer to own the conversion engine that turns interest into appointments. You’ll own how Zero Homes acquires customers across our website and mobile app.

Your impact

You’ll lead the optimization of the digital customer journey from website through app and run the testing roadmap that compounds conversion week over week. You’ll support our biggest launches — new product categories, new state expansions, new utility programs, and new app features — by translating each one into the landing pages, in-app moments, and market-specific content that move homeowners through the funnel. You’ll influence priorities within content production to prioritize the work that drives conversion and customer delight.

What you’ll do

• Website & Mobile App Conversion
• Be the product owner of Zero Homes’ acquisition properties — www and mobile app — encompassing the full DTC conversion arc from ad click → site → booked appointment.
• Establish a culture of experimentation at Zero Homes: light up a CRO program with documented prioritization, testing cadence, shared learnings, and decisions driven by data instead of instinct.
• Build and optimize the full acquisition funnel, including creative assets, messaging/creative segmentation, and ad-to-page alignment.
• Iteratively test landing page experiences and advertorial-style funnels engineered to convert paid traffic, lifting conversion.
• Support our most strategic launches — new product categories, new state expansions, new utility partnerships, and new app features — by owning how each one shows up on the site: landing pages, market-specific content, and in-app moments.
• Inform customer-facing communications throughout the journey from on-page, in-app, and lifecycle email, to move homeowners from first touch to first appointment.
• Partner closely with Product, Engineering, Marketing, and Sales/Ops to ship funnel improvements end-to-end, from brief to deployed page.

Analytics & Insights

• Own user journey analytics, including cohort analysis, conversion metrics, funnel performance, and incrementality testing across our markets.
• Translate data into narratives that highlight the insights that drive testing priorities, budget allocation, and strategic decisions.
• Leverage AI tools throughout the workflow (Claude, Cowork, and other AI-native tools) to compress the time between idea, brief, page, test, and learning.
• Define and own the metrics that prove the funnel is working: visit-to-appointment conversion rate, cost per booked appointment, landing page win rate, and incremental lift from CRO. Report progress weekly and translate it into the next set of bets.

What you bring

• 5–8 years of product marketing and/or growth experience, ideally at a high-growth B2C company
• Hands-on experience owning a DTC website and conversion funnel, with examples of impacts you’ve driven.
• Strong testing instincts: you’ve designed and shipped A/B and multivariate tests across creative, pages, offers, and pricing, and you can tell good tests from bad ones.
• Comfort with attribution and funnel analytics (cohorts, incrementality, and channel mix), and the judgment to know when the data is lying to you.
• You’ve AI-enabled yourself to move fast across whatever stack you land in — here’s ours (HubSpot, PostHog, Storyblok, Linear, Claude/Cowork).
• Ability to bring structure and momentum to complex projects with many stakeholders and moving parts, without needing a PMO to do it for you.

Nice to have

• Experience in home services, energy, construction tech, or the trades.
• Background in a B2C business where data, testing, and conversion optimization drove the roadmap — and where you can point to specific wins you owned.
• Experience with Agile SCRUM methods and frameworks.
• Experience with considered-purchase funnels where buyers convert across multiple sessions.
• Familiarity with B2B2C program marketing.