Product Marketer

About the role

We’re looking to expand our GTM team with a forward thinking full-stack marketer. Owning top of funnel, SEO, GEO, product releases, content and taking initiative on new marketing channels.

What you will do

• Draft, implement and improve top of funnel strategies.
• Get leads flowing!
• Build, optimize, and scale multi-channel marketing campaigns across LinkedIn, Google, TikTok, Reddit, newsletters, and emerging platforms.
• SEO, SERP, LLM discoverability, Ads...
• Own reporting: develop dashboards, run A/B tests, and translate metrics into actionable insights.
• Create, run, and analyze iterative growth experiments across the entire funnel: acquisition, activation, retention, and expansion.
• Automate lead scoring, account prioritization, and personalized outreach to maximize conversion rates.
• Instrument and maintain our analytics stack (GA4, PostHog, HubSpot, SEMrush, etc.) to provide a single source of truth on performance.
• Build automated lifecycle campaigns (email, in-app, Pylon) that convert free customers to paying, retained customers.
• Craft technical, value-first narratives that resonate with security engineers & compliance leads. Report weekly insights and learnings.
• Evaluate and unlock new channels to achieve step-change growth.

About you

• 3+ years driving growth for B2B SaaS (security or developer tooling preferred) with a clear track record of pipeline and revenue impact. Ideally a mix of working at larger companies and smaller companies.
• You have experience achieving a lot with little. If you managed millions in ad-spend, that will not impress us here.
• Experience with tools like Clay, HubSpot, Email delivery, etc..
• Ability to evaluate and adopt new tools to maintain a competitive edge.
• Analytical to the core and comfortable building dashboards and explaining the "why" behind the numbers.
• Experimentation mindset; you default to hypothesis → test → iterate and openly share wins and failures.
• Able to translate complex security concepts into crisp, compelling value propositions for technical buyers.
• Thrive in zero-to-one environments; biased toward action, embrace ambiguity, and ship fast without cutting corners.
• Exceptional written and verbal communication skills; you write tight copy and influence cross-functional stakeholders.
• Fully remote capable with at least 4 hours overlap with UK timezone; excited to travel for 2-3 company offsites per year and if interested in-person conferences.

cside

• Quarterly offsite
• Generous work from home allowance
• Latest Macbook
• Stock options
• Market rate salary (seed stage)
• Take what you need PTO
• Our team is invested in your long term career development. If you want to talk at events, we’ll make that happen, if you want to learn how to build your own startup one day, we’ll offer you a front line seat.

Compensation Range

$120K - $150K