Product Marketer

About the role

The Product Marketer will have an exciting opportunity to bring together what the market needs, what we build, and how our customers and the broader community learn about it. This is a hands-on, foundational role: you’ll define how we position a category that’s still being created and be the connective tissue across technical and go-to-market teams.

Responsibilities

• Run continuous market and customer discovery (win/loss, customer interviews, competitive intelligence) and feed those insights back into product strategy and the roadmap
• Own positioning and messaging as the market evolves (AI infrastructure, data centers, grid constraints) and drive consistency across all channels
• Lead the launch cycle across weekly releases, starting with the cross-functional plan across sales, customer success, and revenue operations; determine tiering and automation opportunities; craft messaging, narrative, content and sales enablement; analyze impact, and proactively communicate to all partners
• Build the enablement layer — battlecards, decks, demo narratives, objection handling — to empower sales and customer success with insight, speed, and confidence
• Define and segment our buyer and user personas across data centers, utilities, developers, and energy infrastructure players
• Test, measure, and learn; leverage marketing tools to tie messaging and launches to pipeline and adoption; invest in what’s working
• Partner with product from concept through GA — shape what gets built and why, then own the positioning and messaging that translates technical capability into customer value for developers and operators
• Be a force multiplier: leverage AI tools across content, research, and campaign execution to accelerate output for internal partners and customers
• Ensure Paces is seen as the defining voice in AI-powered power development through thought leadership, media, and presence at key industry moments

Requirements

• 5+ years in product marketing, with clear ownership of the full lifecycle — discovery through launch and enablement
• A track record of partnering with product as a true counterpart, providing insight and influencing roadmap rather than just receiving handoffs, at a high-growth SaaS or AI company
• AI obsessed; vibe coding must be part of your workflow
• Proven track record owning launches end to end and tying messaging and positioning to adoption and pipeline outcomes
• Excellent communicator (written, verbal, multimedia) with experience shaping positioning and messaging across channels
• Moves fast and experiments; discards what does not work and doubles down on what does
• Comfortable with technical products and technical buyers; energy, infrastructure, climate, or hard-tech experience is a strong plus
• A strategic marketer who connects positioning and messaging decisions to business impact
• Hands-on; willing to roll up your sleeves and execute end to end

Qualifications

• Experience marketing to renewable energy and data center developers, real estate brokerages, or infrastructure-focused buyers
• Familiarity with how power projects get developed — siting, interconnection, permitting — and what slows them down
• 1+ years of early-stage startup experience

Skills

• Strong communication skills
• Ability to work independently and as part of a team
• Experience with product marketing tools and methodologies
• Understanding of AI and its applications in power development

Benefits

• 140k-160k annual base, plus bonus
• Competitive equity compensation
• 401(k) matching
• Health, Dental and Vision insurance
• Paid company holidays & PTO
• Hybrid work in the office in Williamsburg, Brooklyn ~3x per week

Pay

$140K - $160K

Schedule

Hybrid work in the office in Williamsburg, Brooklyn ~3x per week