Product Manager Digital Marketing

Hybrid - Atlanta, GA (Monday-Thursday onsite). Must be authorized to work in the U.S. without sponsorship.

About the role

Own and advance digital marketing capabilities across CRM/CDP, consumer analytics, digital engagement, and third-party platforms while bridging the needs of Marketing and IT.

Responsibilities

• Own digital marketing initiatives spanning CRM/CDP, analytics, consumer engagement, and third-party listing platforms.
• Analyze consumer behavior across websites, CRM, email, text, and other digital touchpoints to identify opportunities to improve engagement and conversion.
• Develop and evolve dashboards, reporting, and actionable insights using marketing and customer data.
• Partner with Marketing and IT stakeholders to define KPIs, reporting requirements, tracking needs, and technology enhancements.
• Connect website, CRM, and analytics data to develop a more complete view of the consumer journey.
• Improve CRM communication strategies, including email engagement, multi-step journeys, text capabilities, lead scoring, segmentation, and personalization.
• Identify underperforming consumer communications and recommend improvements based on engagement data.
• Support the evolution and implementation of CRM/CDP capabilities and customer lifecycle strategies.
• Manage and optimize analytics tools and field-facing dashboards in partnership with technical teams and vendors.
• Translate consumer data and technical capabilities into practical marketing recommendations.
• Coordinate cross-functional initiatives, requirements, timelines, testing, troubleshooting, adoption, and training.
• Support optimization of third-party listing platforms and use engagement/conversion data to evaluate performance.
• Evaluate and pilot new marketing technologies, platforms, and digital capabilities as business needs evolve.

Requirements

• 4-6 years of experience in digital marketing, marketing technology, analytics, product management, or a related field.
• Strong blend of marketing expertise and technical aptitude, with the ability to effectively bridge Marketing and IT teams.
• Hands-on understanding of CRM platforms such as Dynamics 365 or comparable enterprise CRM technology.
• Experience analyzing the consumer lifecycle and translating website, CRM, and engagement data into actionable insights.
• Experience owning or partnering closely on digital analytics, dashboards, KPIs, and performance reporting.
• Ability to analyze email and digital engagement performance and identify opportunities to improve messaging, journeys, and conversion.
• Working knowledge of analytics platforms, CRM systems, and/or CDP technologies.
• Strong cross-functional project management skills, including requirements gathering, timelines, stakeholder communication, and risk management.
• Analytical mindset with strong problem-solving and troubleshooting capabilities.
• Ability to communicate effectively with both technical and marketing stakeholders and manage multiple initiatives concurrently.
• Bachelor's degree in Marketing, Communications, Business, a related field, or equivalent professional experience.

Preferred Qualifications

• Experience with Dynamics 365.
• Experience with Adobe Analytics, Quantum Metric, or similar digital analytics platforms.
• Experience with CDP implementation, lead scoring, personalization, segmentation, or customer journey orchestration.
• Experience managing or optimizing third-party listing/syndication platforms.
• Real estate, homebuilding, or similarly consumer-focused industry experience.
• Marketing background combined with strong technical/IT capabilities.

Pay

$96,000–$145,000/year

Benefits

• Health, dental, and vision insurance
• 401K
• Paid time off (PTO)