Digital Marketing Manager, Product Marketing
before sections? The instruction: Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions.
We need to include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text.
We need to output ONLY the HTML fragment — no /, no markdown code fences.
Thus we need to produce something like:
Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
Then About The Role
and then the prose about the role.
Then Key Responsibilities
maybe we map to Responsibilities. The posting has a "Key Responsibilities" heading with bullet points. We need to output - for each bullet.
Then there is "You May Be a Good Fit If You Have" which is like qualifications/skills. Could map to Qualifications or Skills. The posting also has a "Qualifications" section with bullet list. So we need to separate.
We have "Qualifications" with bullet list (Experience: 5+ years..., Technical fluency..., etc). Also "Strong Candidates May Also Have ..." which could be additional qualifications but we can include as part of Qualifications.
We have "Annual Salary $109,675.00 - $172,200.00" plus description. That is Pay section.
We have "The GEICO Pledge" with subpoints; that could be Benefits? Actually it's about company values; but we have Benefits section maybe we can include the GEICO Pledge as Benefits? However the instruction: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. The GEICO Pledge is specific content; we could treat it as Benefits or maybe as a separate section like "About GEICO". But the allowed headings list includes Benefits. So we can put GEICO Pledge under Benefits.
We also have "How We Work" which is about culture; could be part of Benefits or maybe we could include as a separate section like "About GEICO" but not in allowed list. Could incorporate into Benefits or maybe into a general paragraph.
We need to avoid EEO boilerplate etc. Remove equal employment opportunity policy etc. Also remove "At this time, GEICO will not sponsor a new applicant for employment authorization for this position." That's maybe minor metadata but could be dropped? It's not a heading; we could fold into a short
or drop it. Probably drop it as it's not substantive? It's about sponsorship; maybe we keep as a short p? The instruction: fold minor metadata into a short
or drop it. So we could include a short p with that sentence.
Also we need to remove duplicated lines.
Now let's extract content.
Intro: "Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers."
That's a paragraph.
Now "About The Role" heading: The text after that: "Within Product Marketing at GEICO, the digital funnel is where marketing investment either converts or doesn't. This role exists to understand exactly why — and to fix it. The Digital Marketing Manager, Product Marketing analyzes performance across owned digital channels and the online funnel, identifying where conversion is breaking down, diagnosing root causes, and partnering with Engineering on experiment design and testing to drive improvement. A core part of the role is owning the full ad-to-application view: connecting how traffic from performance media and organic channels behaves on-site, understanding the Martech and measurement ecosystem that enables that view, partnering with SEO/AEO on discoverability and on-site optimization, and working with Creative on landing page optimization. The output is a single, coherent picture of the digital funnel — and a prioritized, cross-functional agenda for improving it. The role is also hands-on day to day: making page-level content and layout edits directly in the CMS in close collaboration with Creative, SEO and Engineering. This role requires someone with proven, hands-on experience in digital analytics and conversion optimization — not just familiarity with the tools, but a track record of diagnosing funnel problems, understanding how Martech and measurement systems shape the data, and driving measurable improvement through experimentation and cross-functional partnership."
We can put that as prose under
About The Role
.
Now "How We Work": "The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams."
We could incorporate this as part of Benefits or maybe as a separate section like "About GEICO". Since not in allowed headings, maybe we can incorporate into Benefits or just drop? It's substantive about culture. Could be part of Benefits (Great Culture). But we already have GEICO Pledge which includes Great Culture. So maybe we can combine.
But we need to avoid duplication. The GEICO Pledge section: "The GEICO Pledge Great Company: Protecting customers through life’s twists and turns with innovation and integrity. Great Careers: Personalized development programs, mentorship, and certification assistance. Great Culture: Inclusive and collaborative culture rooted in shared success. Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future."
That's a list of four items. Could be formatted as - ... etc.
Now "Key Responsibilities": there is a heading "Key Responsibilities" then bullet points each starting with a bold label? Actually the text:
Key Responsibilities
Funnel & Experience Analysis
Review the online funnel end-to-end — from ad click through completed application — to identify gaps, drop-off points, and conversion opportunities
Independently analyze site, funnel, and business performance using analytics tools and operational data
Identify trends, diagnose root causes, and distinguish between experience issues, traffic quality issues, and execution issues
Communicate the expected impact of marketing investment changes on site metrics, giving stakeholders a clear before/after view
Marketing Spend & Traffic Translation
Understand traffic composition by marketing channel (paid search, paid social, affiliate, organic) and how each channel's traffic behaves on-site
Translate channel-level spend and traffic characteristics into expected site performance benchmarks by source
Surface where upstream channel quality and downstream site metrics tell different stories, and propose experience optimizations tied to how different traffic sources actually behave
Work closely with Marketing Analytics and channel owners to understand campaign optimizations, traffic mix changes, and their downstream impact on funnel performance
SEO/AEO, Landing Page Optimization & CMS Execution
Partner with SEO/AEO teams to align on-site content, structure, and technical performance with organic search and answer-engine discoverability goals
Analyze landing page performance by traffic source and campaign, identifying where messaging, layout, or performance is limiting conversion
Partner with Creative and Engineering to test and refine landing page concepts, translating performance findings into clear briefs and iteration recommendations
Make hands-on updates directly in the CMS — copy, imagery, and page-level layout changes — in collaboration with Creative and Engineering; this is working-level execution, not ownership of CMS strategy, architecture, or governance
Experimentation & Engineering Partnership
Partner with Engineering to design, scope, and prioritize experiments aimed at improving funnel and conversion performance
Maintain visibility across all active site experiments — tracked, monitored, and read out consistently
Generate and follow the data to propose UX and funnel testing that improves the quote and application experience
Reporting & Stakeholder Communication
Serve as a daily power user of dashboards (Power BI or similar), using them to understand funnel health, traffic performance, SEO/AEO, and experiment status at both a macro business level and a micro diagnostic level
Leverage SQL, Snowflake, or similar platforms to construct BI reports and uncover digital conversion gaps
Understand the martech stack, tagging, tracking, and data flows well enough to identify measurement gaps, partner on fixes, and ensure funnel reporting reflects how the customer experience actually works
Communicate performance insights and recommendations clearly to leadership, translating technical findings into business-ready narratives
Act as a connector across Analytics, channel owners, Engineering, Creative, SEO/AEO, and Product Marketing to align insights, priorities, and optimization plans
Thus we need to output each bullet as
- . The headings like "Funnel & Experience Analysis" are subheadings but we can treat them as part of the list? The instruction: Use
- for any list of duties/requirements/benefits. So we can make a flat list of all the bullet points. However the subheadings are not duties but categories; we could either include them as list items (they are not duties) or we could drop them. Better to keep them as list items? They are not duties but section titles inside responsibilities. Could we make them as
- with bold? Might be okay. But maybe we should treat them as part of the list items: each bullet after a subheading is a duty. The subheadings themselves are not duties; we could omit them. But we risk losing some structural info. However the instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The subheadings are part of the responsibilities section; they are substantive. So we need to preserve them. How to represent? Could make them as
- with a maybe. Or we could make them as
inside the section? But only allowed headings are for section headings. We could still use but not in the instruction; but it's not prohibited. However they said use for section headings (e.g. About the role, Responsibilities
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. We need to include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. We need to output ONLY the HTML fragment — no /, no markdown code fences. Thus we need to produce something like:
Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
ThenAbout The Role
and then the prose about the role. ThenKey Responsibilities
maybe we map to Responsibilities. The posting has a "Key Responsibilities" heading with bullet points. We need to output- for each bullet.
Then there is "You May Be a Good Fit If You Have" which is like qualifications/skills. Could map to Qualifications or Skills. The posting also has a "Qualifications" section with bullet list. So we need to separate.
We have "Qualifications" with bullet list (Experience: 5+ years..., Technical fluency..., etc). Also "Strong Candidates May Also Have ..." which could be additional qualifications but we can include as part of Qualifications.
We have "Annual Salary $109,675.00 - $172,200.00" plus description. That is Pay section.
We have "The GEICO Pledge" with subpoints; that could be Benefits? Actually it's about company values; but we have Benefits section maybe we can include the GEICO Pledge as Benefits? However the instruction: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. The GEICO Pledge is specific content; we could treat it as Benefits or maybe as a separate section like "About GEICO". But the allowed headings list includes Benefits. So we can put GEICO Pledge under Benefits.
We also have "How We Work" which is about culture; could be part of Benefits or maybe we could include as a separate section like "About GEICO" but not in allowed list. Could incorporate into Benefits or maybe into a general paragraph.
We need to avoid EEO boilerplate etc. Remove equal employment opportunity policy etc. Also remove "At this time, GEICO will not sponsor a new applicant for employment authorization for this position." That's maybe minor metadata but could be dropped? It's not a heading; we could fold into a short
or drop it. Probably drop it as it's not substantive? It's about sponsorship; maybe we keep as a short p? The instruction: fold minor metadata into a short
or drop it. So we could include a short p with that sentence. Also we need to remove duplicated lines. Now let's extract content. Intro: "Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers." That's a paragraph. Now "About The Role" heading: The text after that: "Within Product Marketing at GEICO, the digital funnel is where marketing investment either converts or doesn't. This role exists to understand exactly why — and to fix it. The Digital Marketing Manager, Product Marketing analyzes performance across owned digital channels and the online funnel, identifying where conversion is breaking down, diagnosing root causes, and partnering with Engineering on experiment design and testing to drive improvement. A core part of the role is owning the full ad-to-application view: connecting how traffic from performance media and organic channels behaves on-site, understanding the Martech and measurement ecosystem that enables that view, partnering with SEO/AEO on discoverability and on-site optimization, and working with Creative on landing page optimization. The output is a single, coherent picture of the digital funnel — and a prioritized, cross-functional agenda for improving it. The role is also hands-on day to day: making page-level content and layout edits directly in the CMS in close collaboration with Creative, SEO and Engineering. This role requires someone with proven, hands-on experience in digital analytics and conversion optimization — not just familiarity with the tools, but a track record of diagnosing funnel problems, understanding how Martech and measurement systems shape the data, and driving measurable improvement through experimentation and cross-functional partnership." We can put that as prose under
About The Role
. Now "How We Work": "The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams." We could incorporate this as part of Benefits or maybe as a separate section like "About GEICO". Since not in allowed headings, maybe we can incorporate into Benefits or just drop? It's substantive about culture. Could be part of Benefits (Great Culture). But we already have GEICO Pledge which includes Great Culture. So maybe we can combine. But we need to avoid duplication. The GEICO Pledge section: "The GEICO Pledge Great Company: Protecting customers through life’s twists and turns with innovation and integrity. Great Careers: Personalized development programs, mentorship, and certification assistance. Great Culture: Inclusive and collaborative culture rooted in shared success. Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future." That's a list of four items. Could be formatted as- ... etc. Now "Key Responsibilities": there is a heading "Key Responsibilities" then bullet points each starting with a bold label? Actually the text: Key Responsibilities Funnel & Experience Analysis Review the online funnel end-to-end — from ad click through completed application — to identify gaps, drop-off points, and conversion opportunities Independently analyze site, funnel, and business performance using analytics tools and operational data Identify trends, diagnose root causes, and distinguish between experience issues, traffic quality issues, and execution issues Communicate the expected impact of marketing investment changes on site metrics, giving stakeholders a clear before/after view Marketing Spend & Traffic Translation Understand traffic composition by marketing channel (paid search, paid social, affiliate, organic) and how each channel's traffic behaves on-site Translate channel-level spend and traffic characteristics into expected site performance benchmarks by source Surface where upstream channel quality and downstream site metrics tell different stories, and propose experience optimizations tied to how different traffic sources actually behave Work closely with Marketing Analytics and channel owners to understand campaign optimizations, traffic mix changes, and their downstream impact on funnel performance SEO/AEO, Landing Page Optimization & CMS Execution Partner with SEO/AEO teams to align on-site content, structure, and technical performance with organic search and answer-engine discoverability goals Analyze landing page performance by traffic source and campaign, identifying where messaging, layout, or performance is limiting conversion Partner with Creative and Engineering to test and refine landing page concepts, translating performance findings into clear briefs and iteration recommendations Make hands-on updates directly in the CMS — copy, imagery, and page-level layout changes — in collaboration with Creative and Engineering; this is working-level execution, not ownership of CMS strategy, architecture, or governance Experimentation & Engineering Partnership Partner with Engineering to design, scope, and prioritize experiments aimed at improving funnel and conversion performance Maintain visibility across all active site experiments — tracked, monitored, and read out consistently Generate and follow the data to propose UX and funnel testing that improves the quote and application experience Reporting & Stakeholder Communication Serve as a daily power user of dashboards (Power BI or similar), using them to understand funnel health, traffic performance, SEO/AEO, and experiment status at both a macro business level and a micro diagnostic level Leverage SQL, Snowflake, or similar platforms to construct BI reports and uncover digital conversion gaps Understand the martech stack, tagging, tracking, and data flows well enough to identify measurement gaps, partner on fixes, and ensure funnel reporting reflects how the customer experience actually works Communicate performance insights and recommendations clearly to leadership, translating technical findings into business-ready narratives Act as a connector across Analytics, channel owners, Engineering, Creative, SEO/AEO, and Product Marketing to align insights, priorities, and optimization plans Thus we need to output each bullet as
- . The headings like "Funnel & Experience Analysis" are subheadings but we can treat them as part of the list? The instruction: Use
- for any list of duties/requirements/benefits. So we can make a flat list of all the bullet points. However the subheadings are not duties but categories; we could either include them as list items (they are not duties) or we could drop them. Better to keep them as list items? They are not duties but section titles inside responsibilities. Could we make them as
- with bold? Might be okay. But maybe we should treat them as part of the list items: each bullet after a subheading is a duty. The subheadings themselves are not duties; we could omit them. But we risk losing some structural info. However the instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The subheadings are part of the responsibilities section; they are substantive. So we need to preserve them. How to represent? Could make them as
- with a maybe. Or we could make them as
inside the section? But only allowed headings are
for section headings. We could still use
but not in the instruction; but it's not prohibited. However they said use
for section headings (e.g. About the role, Responsibilities