Digital Product Marketing Manager

W2 Contract – Plano, TX (Onsite) – $65-70/hr

Responsibilities

• Lead end-to-end execution of new product launches across the digital storefront.
• Develop launch timelines, readiness checklists, and go-live plans.
• Coordinate launch readiness across category, merchandising, engineering, marketing, and content POCs.
• Ensure products launch on time with complete assets, specs, pricing, and merchandising.
• Own Product Finder and guided selling experiences.
• Continuously optimize recommendation and sort order logic based on customer behavior and business priorities.
• Manage governance of product specifications and technical content.
• Ensure consistency, completeness, and accuracy across all product detail pages.
• Drive standardization of specification templates and schemas across categories.
• Partner with Product Information Management (PIM) teams to improve data quality.
• Oversee the product comparison experiences across all categories.
• Define and maintain comparison attributes and product groupings.
• Improve comparison tools to support informed purchasing decisions and increase conversion.
• Serve as the primary business lead related to launch GTM across eCommerce and marketing divisions.
• Drive alignment on project priorities, timelines, risks, and dependencies.
• Lead recurring cross-functional meetings, QA reviews, and launch readiness reviews.
• Proactively identify risks and develop mitigation plans to ensure successful delivery of launches.
• Own product launch calls and checklists.
• Develop standardized processes for digital shopping experiences.
• Improve operational efficiencies to launch through automation, documentation, and scalable workflows.
• Create playbooks and best practices for launch GTM on s.com.
• Monitor and report on KPIs:
  • Product Launch Success rate
  • SLA alignments
  • Product Finder Engagement
  • Product Spec accuracy
  • PDP Performance
• Use customer insights and analytics to identify opportunities and recommend enhancements.

Requirements

• Bachelor’s degree in Marketing, Business, Operations, or related field.
• 5+ years of experience in eCommerce digital product operations or digital experience management.
• Experience partnering with product, engineering, UX, analytics, and marketing teams.
• Strong knowledge of CMS, PIM, product catalog management, search, taxonomy, and digital merchandising platforms.
• Proven ability to manage multiple complex initiatives in a fast-paced environment.
• Excellent project management, communication, and stakeholder management skills.
• Strong analytical and problem-solving capabilities with experience using data to drive decisions.
• Fluent in Microsoft Word, Excel, and PowerPoint.
• Fluent in JIRA, Confluence, or equivalent project management systems.
• Must be organized and highly detail-oriented.

Pay

$65-70/hr

Schedule

Onsite