Digital Marketing Manager, Product Marketing

About the role

Within Product Marketing at GEICO, the digital funnel is where marketing investment either converts or doesn't. This role exists to understand exactly why — and to fix it.

Responsibilities

• Review the online funnel end-to-end — from ad click through completed application — to identify gaps, drop-off points, and conversion opportunities
• Independently analyze site, funnel, and business performance using analytics tools and operational data
• Identify trends, diagnose root causes, and distinguish between experience issues, traffic quality issues, and execution issues
• Communicate the expected impact of marketing investment changes on site metrics, giving stakeholders a clear before/after view

Requirements

• Lead digital analytics and conversion optimization in a high media spend and traffic consumer funnel
• Proven track record of diagnosing funnel problems and driving measurable improvement
• Proficiency in data visualization tools (Power BI or similar)
• Hands-on experience manipulating large datasets using SQL, Snowflake, or Python
• Working knowledge of martech platforms, tagging, tracking, attribution, and data flows
• Experience analyzing marketing channel and traffic data (paid media, organic, affiliate) and connecting it to on-site performance and conversion behavior
• Experience partnering with Analytics, channel owners, Engineering, Creative, and Product Marketing to translate performance findings into shared optimization plans
• Experience partnering with SEO teams on technical and content optimization
• Comfortable working hands-on within a CMS (e.g., Adobe Experience Manager, WordPress, Contentful, or similar) to make page-level content and layout edits alongside Creative and Engineering
• Familiarity with answer engine optimization (AEO) and how it differs from traditional SEO in influencing discoverability

Qualifications

• Bachelor's degree in Business, Data Analytics, or a related quantitative field
• Experience: 5+ years in digital analytics, conversion or funnel optimization, or a related quantitative role
• Strong candidates may also have experience in insurance, financial services, or another high-consideration consumer category

Skills

• Data visualization tools (Power BI or similar)
• SQL, Snowflake, or Python
• Martech platforms, tagging, tracking, attribution, and data flows
• Marketing channel and traffic data analysis
• Collaboration with Analytics, channel owners, Engineering, Creative, and Product Marketing
• SEO/AEO experience
• CMS execution skills
• Answer engine optimization (AEO) knowledge

Benefits

The GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Pay

$109,675.00 - $172,200.00

Schedule

N/A