Product Manager- Digital Marketing

Measurement & Attribution Expertise

• Knowledge of digital marketing technologies
• Familiarity with attribution methods
• Understanding of conversion tracking and funnel analysis
• Experience with experimentation and incrementality (A/B testing, lift measurement)
• Understanding of customer acquisition journeys across channels
• Experience applying AI/ML in marketing or measurement contexts
• Familiarity with predictive modeling, segmentation, or optimization
• Ability to translate AI capabilities into practical business use cases
• Comfort working with data science teams and interpreting model outputs

Tools & Technical Skills

• Experience with Adobe Solutions: Analytics / Experience Cloud / Workfront / Attribution
• Data handling experience (SQL, large datasets, data pipelines awareness)
• Exposure to cloud/data platforms
• Understanding of tracking infrastructure (tags, pixels, SDKs)

Strategic Thinking & Problem Solving

• Ability to frame ambiguous problems into structured solutions
• Connect measurement strategies to business outcomes (growth, acquisition efficiency)
• Prioritize effectively when multiple stakeholders have competing needs
• Think long-term (scalable solutions) while delivering short-term value

Stakeholder Management & Influence

• Strong cross-functional collaboration (marketing, product, data science, tech)
• Ability to align stakeholders and reconcile priorities
• Confidence in influencing without direct authority
• Experience working in complex, matrixed organizations

Communication & Storytelling

• Strong executive communication (decks, narratives, recommendations)
• Ability to drive clarity from ambiguity and guide decision-making

Execution & Ownership

• Proven ability to take ideas from concept to design, deployment, and scale
• Comfortable operating in evolving environments
• Strong ownership mindset and accountability for outcomes

Domain Understanding

• Nice-to-have but valuable experience in financial services / banking / regulated industries
• Knowledge of privacy, consent, and tracking limitations (increasingly important)