Product Director, Professional Promotion - Mood

About the role

The Product Director is a core member of the SPRAVATO® brand marketing team and will be responsible for shaping the strategy and operating model for high-impact education and engagement programs that support business priorities for the brand.

Responsibilities

• Own the development and pull-through of SPRAVATO®'s healthcare professional strategic messages roadmap across all professional education content and tactics
• Lead strategy development and tactic prioritization aligned with business objectives, and ensure executional excellence across speaker bureau and advisory boards; ensure alignment with other teams across the neuroscience portfolio
• Build and foster strong relationships with speaker bureau members and other key opinion leaders
• Manage relationship with professional education agencies to ensure disciplined and effective execution of SPRAVATO® speaker programs
• Provide strategic direction and partner with the Insights and Analytics team to generate actionable insights and analytics through market research and data analytics that will inform marketing strategies and tactics
• Champion a culture of innovation and collaboration

Qualifications

• A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful
• A minimum of 5 years of relevant business experience, including pharmaceutical and healthcare knowledge
• Practical knowledge of pharmaceutical marketing, FDA regulatory and legal requirements, and HCC regulations
• Strong marketing proficiency, project management and executive communication skills required along with demonstrated presentation skills
• Highly organized with demonstrated ability to manage competing priorities, and complex operational workstreams simultaneously
• A demonstrated ability to be proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders
• Strong interpersonal flexibility and ability to engage effectively with a broad range of stakeholders
• Ability to work in the Titusville, NJ office 3 days a week and travel up to 20% domestically
• Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time

Required Skills

• Brand Marketing
• Brand Positioning Strategy
• Business Alignment
• Business Storytelling
• Business Valuations
• Cross-Functional Collaboration
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy
• Execution Focus
• Financial Analysis
• Go-to-Market Strategies
• Industry Analysis
• Market Research
• Negotiation
• Organizing
• Problem Solving
• Product Development Lifecycle
• Product Portfolio Management
• Product Strategies
• Program Management
• Strategic Thinking
• Tactical Planning
• Technical Credibility

Preferred Skills

• Brand Marketing
• Brand Positioning Strategy
• Business Alignment
• Business Storytelling
• Business Valuations
• Cross-Functional Collaboration
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy
• Execution Focus
• Financial Analysis
• Go-to-Market Strategies
• Industry Analysis
• Market Research
• Negotiation
• Organizing
• Problem Solving
• Product Development Lifecycle
• Product Portfolio Management
• Product Strategies
• Program Management
• Strategic Thinking
• Tactical Planning
• Technical Credibility