Director Product Marketing

Responsibilities

• Defines the development of the company’s product(s) market requirements including product strategy, requirements, and value-based pricing to support market share growth and increasing margin.
• Oversees market research and identifies customer needs.
• Tracks and reports competitive product offerings and capabilities.
• Led the development of new product definition and business plans.
• Leads the product strategic planning process, including situation and strategy.
• Develops product marketing plan and materials to bring product(s) to market.
• Succeeds in creating and carrying out the product marketing strategy.
• Develops product positioning to drive competitive advantage, revenue, and market share.
• Develops value-based pricing strategies.
• Creates market demand by collaborating, supporting, and enabling sales.
• Collaborates and prioritizes customer demo requests, timing and data required.
• Defines tool configurations and options for sale, supports upgrade development for install base.
• Owns product performance specifications and supports spec responses.
• Engages with customers and communicates customer feedback to engineering, manufacturing, and sales to enhance existing product(s) or product line(s).
• Works with Core Team to implement product strategies to keep product relevant.
• Supports upgrade development. Develops upgrade promotion and positioning in context with product roadmap.
• Manages product life cycle including components and assemblies. Collaborates on transition strategies of install base to latest configuration.

Qualifications

• Minimum of 7 years’ product marketing management experience gained in the semiconductor equipment, device, materials, or capital equipment sector preferred. Preference for individuals with device process and applications background in Advanced Logic, DRAM, or Foundry market spaces.
• Bachelor’s degree required, Technical Masters’ or MBA is preferred.
• Must be technology-minded, with excellent collaborative skills with the ability to lead and work effectively with cross-discipline teams across the business.
• Must have strong research skills and the ability to gain insight into the customers’ needs and experiences.
• Must have a demonstrable mix of creative and structured thinking and be able to execute effective marketing strategies.
• Is enthusiastic and determined to achieve increased market share and revenue growth for assigned products.
• Must be able to read, write, comprehend, and speak English sufficiently well to perform job functions.
• Willingness to travel. 35%.