Director Product Marketing
Ladders · San Francisco, CA · 4 days ago
On-siteMarketing$200k–$240k/yrFull-time
Responsibilities
- Define clear and differentiated product messaging and narratives
- Run experiments with Sales and Demand Gen to optimize messaging and offers
- Equip Sales with effective talk tracks and tools to improve win rates
- Lead the go-to-market strategy and execution for product launches
- Establish a predictable cadence for product release communications
- Leverage market insights to shape product narrative and positioning
- Create impactful marketing content including case studies and webinars
- Collaborate with Product and Customer Success to enhance user activation and retention
- Define key performance indicators and utilize data to guide strategy
- Coordinate efforts across Product, Sales, Marketing, and Customer Success to ensure consistency
Qualifications
- 7+ years experience in product marketing, preferably in B2B SaaS
- Proven success in positioning/messaging and managing product launches
- Strong strategic thinking combined with hands-on execution abilities
- Analytical mindset with comfort using data to measure outcomes
- Excellent communication skills with the ability to influence executives
- Experience in impactful sales enablement, not just asset creation
- Prominent capability to manage cross-functional programs in dynamic environments
Benefits
- Comprehensive total rewards package including competitive salary
- Cross-functional team collaboration in a dynamic environment
- Opportunity to shape and influence product marketing strategy
- Hands-on role with a focus on measurable impact and outcomes
- Engaging in a fast-paced, high-growth startup culture