Director Product Marketing

About the role

As Product Marketing Manager, you will own technical and digital marketing for Digit7 products which are based on emerging technologies. You will be responsible for technical positioning and messaging, building out content assets, launching and evangelizing new features, serving as a technology expert, as well as assisting in the ongoing evolution of digital products. Drive brand awareness and differentiation by creating inspiring stories and experiences. Internal enablement by crafting and narrating key transformation stories. Scaling demand generation success to design impactful campaigns. Improving win rates by enabling better messaging and demo experiences.

Responsibilities

• Analyze market trends, customer requirements, and roadmap to craft a unique and compelling value proposition.
• Develop content assets such as brochures, product sheets, white papers, videos, social and web content.
• Gain insights into customer use of product offerings and buyer personas at the target client segments.
• Support the business strategy across chosen client segments.
• Work with the team to design and execute multi-channel campaigns to maximize market coverage, impact, and outcomes.
• Develop and use competitive intelligence to develop counter-strategies to neutralize competitive influence on the customer’s buying decisions.
• Design and develop thought leadership programs to enhance brand visibility.
• Collaborate with the product team to influence the product roadmap to enhance the market success.
• Design and produce engaging solution experiences. This involves translating business value propositions into immersive use cases, storyboards, and solution showcases.
• Work with analyst relations to execute a robust engagement program to achieve better mindshare and appropriate ratings.

Requirements

• Sound understanding of the digital products based on the emerging technology industry.
• Experience in B2B and B2C Marketing for software products.
• Understanding of product marketing frameworks, techniques, and best practices.
• Ability to build strategic perspective and influence at the senior level.
• High-impact communication across multiple formats.
• 6-10 years’ experience in Marketing with a bachelor’s degree.