Director Product Marketing

About the role

Want to discover just how far your intellectual curiosity can take you? You’re in the right place. For more than four decades, Axcelis Technologies has been at the forefront of innovation in semiconductor manufacturing technology. Chipmakers around the globe rely on our tools and process expertise to deliver the semiconductors that power modern life from smartphones and computers to cameras and cars. Our influence is global, with more than 30 offices worldwide, an installed base of thousands worldwide and a customer list that includes the world’s largest semiconductor manufacturers. Our team is expanding, and we are currently hiring a Director of Product Marketing.

Responsibilities

• Successful creation and implementation of the product marketing strategy.
• Defines the development of the company’s product(s) market requirements including product strategy, requirements, and value-based pricing to support market share growth and increasing margin.
• Oversees market research and identifies customer needs.
• Tracks and reports competitive product offerings and capabilities.
• Leads the development of new product definition and business plans.
• Leads product strategic planning process, including situation and strategy.
• Develops product marketing plan and materials to bring product(s) to market.
• Develops product positioning to drive competitive advantage, revenue, and market share.
• Develops value-based pricing strategies.
• Creates market demand by collaborating, supporting, and enabling sales.
• Collaborates and prioritizes customer demo requests, timing and data required.
• Defines tool configurations and options for sale, supports upgrade development for install base.
• Owns product performance specifications and supports spec responses.
• Engages with customers and communicates customer feedback