Director Product Marketing

About the role

We’re looking for a Director Product Marketer to define our Ideal Customer Profile (ICP), shape positioning and messaging, and lead product launches and go-to-market (GTM) strategy. You’ll create the content and enablement that helps Sales win and customers adopt. This is a hands-on, cross-functional role working with Sales, Product, Customer Success, and Demand Generation to turn customer and market insights into experiments that drive acquisition, activation, retention, and expansion.

Responsibilities

• Create clear, differentiated messaging, proof points, and use-case narratives that make Otter’s value obvious.
• Run experiments that drive scale: Work with Sales and Demand Generation to test messaging, offers, and content—and roll out what converts.
• Equip Sales to win: Build talk tracks, battlecards, decks, and plays that improve win rates, shorten cycles, and qualify deals.
• Lead product launches: Own GTM strategy, readiness, and cross-functional execution for major releases with clear goals and timelines.
• Establish a predictable launch rhythm: Manage quarterly release communications and internal/external readiness across Product, Sales, Customer Success, and Support.
• Turn insights into strategy: Lead Voice of Customer (VOC), market, and competitive research to refine our ICP, positioning, and product narrative.
• Create high-impact content: Produce web pages, one-pagers, case studies, webinars, and thought leadership that move buyers forward.
• Accelerate lifecycle growth: Partner with Product and Customer Success to improve activation, retention, and expansion through lifecycle and in-product messaging.
• Measure what matters: Define Key Performance Indicators (KPIs), build dashboards, and turn performance insights into clear recommendations and next steps.
• Connect the org: Align Product, Sales, Marketing, and Customer Success around a consistent story and coordinated execution.
• Own win/loss + field feedback: Identify why we win or lose and use those insights to refine messaging, plays, and roadmap inputs.

Requirements

• 7+ years experience in product marketing, B2B SaaS experience preferred
• Proven track record owning positioning/messaging and delivering successful launches
• Exceptional strategic thinking paired with hands-on execution (you can write, build, ship)
• Scrummy, biased for action, and have experience working in fast-paced, high-growth startup environments
• An analytical orientation and comfort with data to define success metrics and measure outcomes
• Excellent communication and stakeholder management skills; ability to influence across all levels, including executive leadership
• Experience building sales enablement that changes behavior (not just creates assets)
• Demonstrated ability to lead cross-functional programs in ambiguous environments

Qualifications

• Proven track record owning positioning/messaging and delivering successful launches
• Exceptional strategic thinking paired with hands-on execution (you can write, build, ship)
• Scrummy, biased for action, and have experience working in fast-paced, high-growth startup environments
• An analytical orientation and comfort with data to define success metrics and measure outcomes
• Excellent communication and stakeholder management skills; ability to influence across all levels, including executive leadership
• Experience building sales enablement that changes behavior (not just creates assets)
• Demonstrated ability to lead cross-functional programs in ambiguous environments

Skills

• Strong verbal and written communication skills
• Ability to manage multiple projects simultaneously
• Experience with market research and analysis
• Knowledge of B2B SaaS industry
• Experience with product marketing tools and methodologies

Benefits

• Comprehensive benefits package including health insurance, retirement plans, and paid time off
• Flexible work arrangements to support work-life balance
• Professional development opportunities and training
• Work from home options available

Pay

$200,000 to $240,000 USD per year. This salary range represents the low and high end of the estimated salary range for this position. The actual base salary offered for the role is dependent on several factors. Our base salary is just one component of a comprehensive total rewards package.

Schedule

Full-time, Monday through Friday, 9 AM to 5 PM