Product Commercialization Director

About the role

The Director, Product Commercialization for Merchant Services owns end to end go to market strategy and execution, translating product capabilities into clear, compelling market offerings that drive measurable revenue growth. This role leads cross functional GTM orchestration across Product, Sales, Revenue Operations, Marketing, Digital/.com, and external partners, with accountability for packaging, pricing, launch execution, enablement, and expansion within the existing customer base.

Responsibilities

• Serves as the hands on product marketing leader, personally developing launch plans, sales enablement materials, customer messaging, and business cases.
• Acting as the connective tissue between Product and Commercial teams.
• Building the commercialization function from the ground up by establishing processes, frameworks, and standards that define what great commercialization looks like and enable future scale.
• Driving sustainable revenue growth by improving attach rates, conversion, and cross-sell through effective packaging, pricing, launch execution, and enablement.
• Identifying expansion opportunities within the existing customer base and partnering with Sales and Revenue Operations to ensure go-to-market strategies are measurable, repeatable, and scalable.
• Leading and aligning internal teams and external partners by directing agencies, creative, and digital teams to execute integrated go-to-market programs, collaborating closely with .com and digital teams, and serving as the connective link between Product and Commercial teams to ensure innovative solutions successfully translate into market impact.

Requirements

• Bachelor’s degree in Marketing, Business Administration or similar
• 7 years’ experience in product commercialization, marketing and go-to market execution
• Experience serving SMB and mid-market customers, including through banks and ISV partnerships

Qualifications

• Must be 18 years of age or older

Skills

• Strong track record driving revenue impact through GTM strategy, cross-sell, and product adoption
• Merchant services, payments, fintech, or B2B SaaS experience strongly preferred

Benefits

Benefits In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:

• Healthcare (Medical, Dental, Vision)
• Paid Time Off, Volunteer Time Off, and Holidays
• Employer-Matched Retirement Plan
• Employee Stock Purchase Plan
• Short-Term and Long-Term Disability
• Infertility Treatment, Adoption and Surrogacy Assistance
• Tuition Reimbursement

Pay

Details TBD

Schedule

Details TBD